Graphic Design for
SEO Agencies
SEO is a skillset that benefits from a lot of different abilities including analytical thinking, problem-solving, statistics, creativity, and tenacity. Being good at SEO, despite the creativity that can be involved at a higher level, doesn’t always translate well to things like design.
Furthermore, being good at SEO doesn’t mean somebody is going to have the right skillset to create and run a successful SEO agency. If you’re someone who’s good at SEO and running an agency, you’re already displaying competency in two very important sets of skills.
There are a lot of SEOs, however, who are very narrowly focused in that one area which means they don’t always see the bigger picture and they miss out on easy wins for their brands.
How many times have you seen a website in the SERPs that looks like a dumpster fire design-wise, but still performs well? A site that uses ugly, stock photos for their featured images (if they’re even using images at all)?
This isn’t a very difficult question. The reason SEO agencies tend to struggle with graphic design is the same reason that individual SEOs and webmasters tend to struggle. It’s because it’s not their focus, it’s not in their skillset, and the importance isn’t always hammered into their heads the same way that other ranking factors and elements of SEO are.
This presents a massive opportunity for the agencies that want to take this on as a service, and to educate their clients on the importance of great design.
There are two main ways that SEO agencies can benefit from graphic design. The first is by offering graphic design to their clients and using this as an additional service/something to differentiate themselves from their competition, and the second way is by improving their own branding and marketing materials to promote their agency.
Any time an agency can add an additional service to their menu, at a high margin, that’s very closely related to what they’re already doing, is a great opportunity. SEO clients need graphic design, and if they can get it all under one roof from your agency, that puts you in a great spot.
The challenge would be to assemble a graphic design team and manage them, which adds a lot of additional costs and eats into your margins. We’ve addressed this with Graphically.
We’ve created a service that empowers you to offer graphic design to your clients while eliminating all of the pain points. Not only that, but you can use the same membership to enhance your own agency’s marketing and branding, or for your in-house projects if your agency develops some of their own websites.
Not only is this a new service that you can offer relatively hands-off, but it’s an opportunity to create a lot of content for your agency’s blog, YouTube channel, and so on.
Beyond using this as an upsell or a new service for your clients, you can also use your Graphically membership to give your agency a face lift. If your graphic and design work is already on point, you can use Graphically for tangential things, images for guest posts on other sites, to create marketing materials and advertisements, and a lot more.
Graphically gives you the ability to order 1-3 tasks at a time, and it generally takes about a day to complete each one. When you don’t have any design work to order for your clients, you can fill in the gaps by using our service to create marketing materials for your agency, featured images for your agency’s blog posts, hand-drawn logos, posts for your social media channels, and just about any other type of graphic design you can come up with.
When we started working on Graphically, we wanted to fix all of the major issues that come along with hiring designers.
There are a handful of ways to hire somebody for graphic design. These include…
We’ve put in countless hours to build our incredible team of designers, and when you subscribe to one of our membership plans, all of those designers will fall right into your lap.
You don’t need to build or manage a design team, and you don’t need to spend time chasing around overpriced freelancers.
Now, with Graphically, you can get all of your design work completed quickly and to a high standard with just one low monthly fee, one simple interface, and a huge team of talent to support your project.
Our designers work for us, we’ve created an in-house team that will focus all of their experience, skills, and talents on every single one of your design tasks.
There are some other graphic design subscriptions out there, you may have heard of some of them, but they typically don’t hire their own designers. What they usually do is to act as a marketplace of sorts, so it’s not a lot different than hiring random freelancers, except you don’t even get to choose who works on your project.
They have a high turnover with their designers, whereas we put a much higher emphasis on working with our designers long-term, investing into them, and building the strongest possible team that we can.
It’s just a different approach, and it requires a lot more effort on our end compared to many of our competitors, but it’s worth it when our customers can get their work completed to a high standard every time they send us a design task.
We know that you’ll appreciate having your graphics completed promptly, correctly, and with the obvious level of skill you would expect from any professional designer.
All of the advantages we bring to the table are doubly important when you’re giving these designs to your clients because it reflects directly on your agency.
We’ve created a smooth, streamlined process that will allow you to order design tasks and see the finished product (including easily requesting revisions when needed), which means that for a low monthly fee, you can essentially add a graphic design department to your SEO agency.
We know how important it is to impress your clients, and you can do that by having fantastic designs for your SEO agency, and providing design services for your clients through your Graphically subscription.
It’s one thing to offer basic SEO services to your clients, but something like graphic design and custom images can be a cherry on top. Imagine posting some content to a client’s site and having perfect custom images to go along with it, without having to spend hours making them yourself or trying to outsource them to a freelancer.
If you aren’t interested in delivering images to your clients or including that as part of your service, we can still take care of all your in-house graphic design needs with our Standard plan.
For one small membership fee, you can have graphics created for your SEO agency on a consistent basis.
Give us a try for only $1. You can test out our service, take a look around, and make sure it’s a good fit. Then, you can upgrade to a full account and we’ll help you take your SEO agency to new heights by helping you offer things that your competitors aren’t.
