Graphic Design for
Marketing/ad Agencies

Advertising and marketing agencies understand the importance of using visual media to attract clients of their own, and to create deliverables for their own clients.

Imagine if your marketing agency could turn on a tap of unlimited, high-quality design work that’s ready in about a day from when you order it. Imagine if you could have multiple tasks going at once, and multiple designs coming in each day.

You don’t have to imagine this anymore, it’s a reality. Give us a few moments to tell you all about it.

How much is your agency currently spending on designers? Whether you have in-house designers or you’re outsourcing that aspect, we’re confident that we can offer you a better solution for your own projects, along with those of your clients.

If you could find a more efficient way to get all of your design work done and to save money in the process, how much of a game-changer would that be for your agency?

Give us a few moments to tell you about what we offer, how it can help your agency, and how to take the next steps. We’re confident that we can solve all of the main pain points that you experience, that we can save you money and increase your margins when you’re dealing with clients, and that you’ll also free up a lot of extra time to grow your agency and scale up.

Graphically isn’t just a way to get design work done, it’s a way to lighten your workload so that you can grow your agency, and we’re here to grow with you.

Why Advertising and Marketing Agencies Struggle With Graphic Design?

We’ll keep this section shorter since you’re probably already familiar with a lot of the challenges that come along with graphic design, and hiring designers in general.

First, here’s a quick overview of the different ways that agencies tend to go about finding designers.

  • Freelancers: Some agencies will use freelance graphic designers and this can work for a stretch of time, but it’s typically not a great long-term solution since those designers can move on to other clients and projects, or become unreliable.
  • Design studios/agencies: Sometimes, a marketing agency will hire a design studio to handle their graphic design work. This can be quite costly, and if the advertising agency is using this design work for their clients, it can take a big chunk out of their margins.
  • In-house designers: Some agencies will hire in-house designers. This can make sense if they have a ton of graphic design work to do for their clients and they’re able to upsell it at a premium price point, however it adds a whole new dimension of staff to look after and costs.

Freelancers can be the more affordable option, but they’re also the most un-vetted and take the most effort to manage. You can pay a lot for an experienced freelancer, but chances are that they will also be more in-demand. You can find random freelancers on sites like Fiverr, but you have to be really careful about plagiarism and they’ll also be very unreliable or take a long time to deliver the work.

Hiring a design studio or in-housing your designers is a costly option, but it can lead to more reliable design work than hiring freelance designers.

There are pros and cons to all of these options, but we’ve built something that minimizes the cons and puts a greater emphasis on the pros.

Our solution is a subscription graphic design service called Graphically, and here’s how we’re able to bring more reliable designers to the table for you, while minimizing the costs. We offer our design services at a fixed monthly rate that allows you to subscribe on a month-to-month basis, starting with a $1 trial to make sure we’re a great fit for your marketing or advertising agency. This subscription offers you the ability to order an unlimited number of graphic design tasks/projects each month. Our standard plan means you can have one task going at a time, and our premium plan (for only $50 more) gives you the ability to have up to 3 tasks in progress at any given time. With our low turnaround times of around a day, you can get upwards of 90 tasks completed each month with a single premium subscription. If you need more than that, reach out to us and we can offer a solution.

Predictable Expenses

Our service allows you to know exactly how much you’re going to spend each month on graphic design for your agency and for your clients. Being able to predict your exact costs is a big benefit, especially compared to hiring freelancers or agencies that will bill you by the hour, which makes it more difficult to plan your finances and budgets.

Not only are your costs predictable with Graphically, but they’re incredibly low compared to the amount of design tasks that we will complete for you on a monthly basis.

Why Our Team Of Designers Is Better

Having in-house designers of your own has a ton of benefits compared to the other options, but it’s also very time-consuming and generally quite costly. We’re able to offer you all of the benefits of having your own team of in-house designers, but without any of the drawbacks, and that’s what makes Graphically so special.

We’ve gone through the arduous process of hiring and training a top team of design professionals, and we handle every aspect of that. All you have to do is submit your tasks to them, and enjoy the results!

Our designers work for us as employees, not freelancers, which eliminates a lot of the issues that are often found with freelancers.

To put it simply, when you subscribe for a monthly Graphically membership, you’ll gain access to our team of designers without having to hire individual designers on your own, without having to add anyone else to your payroll, and without having to spend all of your time chasing down freelancers.

It’s the best of all worlds, without the negatives. We’re so sure that you’ll fall in love with our service and what we can offer to your marketing agency that we want to offer you a $1 trial that will give you enough time to submit and receive several design tasks.

You’ll be able to check out our process, our quality, and you’ll realize the potential this affords you in growing your agency and lowering your costs.

We've Created An Incredibly Smooth Process For Your Agency

Our ordering process has been created from the ground up to make it as simple as possible for you to submit design tasks to your Graphically designer, to look at the results, and to suggest revisions when necessary. The finished product is also delivered in the same place, so it’s easy for you to order new work, and also to reference past work when needed.

You’ll receive the necessary files to use your designs however you’d like, and we’re always here to help with file formats and any other issues you may run into while implementing your designs.

 

You’re able to communicate with your designer throughout the process, which is incredibly helpful when you’re collaborating with them on design work. You can choose to be as hands-on or hands-off as you’d like.

If your marketing agency already uses Slack, you can work with your designer directly in Slack instead of using our custom-built client portal. This is very convenient if your agency is already using Slack for other parts of your workflow. We can fit right into your existing processes, or you can use our client portal, or you can even use email if that’s more convenient or for when you’re away from your main workstation.

Ways That We Can Help With Graphic Design for Advertising and Marketing Agencies

We’ve covered the ways we can help your agency on an administrative level when it comes to ordering and delivering graphic design, managing the design team for you, and more. Now, here are some of the specific ways you can use our graphic design work to elevate your marketing or advertising agency with graphic design.

For Your Agency’s Own Projects

Your agency may run your own websites or sell your own in-house products, in addition to the work that you do for clients. This could be your agency’s own website that is advertising your marketing services, or websites/projects in other niches. Regardless, we can help with the graphic design work for all of that.

For Your Agency’s Clients

In addition to that, we can complete tasks for your clients that we’ll deliver to you very quickly, and you can implement those designs in your client’s campaigns, and they’ll never have to know that you outsourced it because all of our designs are professional and top quality.

When we’re describing the different types of design tasks that we can complete, we’re referring to tasks that we can do for your agency’s own marketing efforts, along with the marketing and advertising that you offer to your clients.

Design Tasks We Offer For Advertising and Marketing Agencies

Display Ads

When you’re testing an ad campaign, it can require daily tweaks and edits and many different versions of each advertisement. This is where Graphically is perfect for marketing agencies. We can edit your ads and create different versions so that you can split test your way to finding the absolute best combinations for the highest ROI.

You don’t always know what’s going to work until you try it, and unlimited graphic design means you can try as many different versions of each ad as you want, without having to worry about running up costs and eating into the profits of your campaign.

Blog Post Banners

Blog posts are another great place to advertise, and having banners in blog posts can help attract attention to your offers (or the offers of your clients, of course).

Whether you’re running ads through a network or making direct deals with blogs, a solid image can be the difference between a campaign being wildly profitable or being a complete flop, but you know this already! Agencies understand the importance of images, but aren’t always on top of using the best images at every possible moment – but that’s why we’re here.

Hand-Drawn Logos

A totally custom, hand-drawn logo is a huge piece of any business or website. It’s the first impression many people will see of your agency, and they’ll see it on most of their contact points with you including business cards, your website, and even your email signatures.

Company Mascots

Sometimes, you want a cool looking mascot to go along with your branding. This can look kind of cheesy if it’s not done right, but a well-done mascot can do a lot to further the overall branding of your agency. Think of your favorite sports team, you can probably picture their mascot immediately.

Social Media Posts

It’s a social media world and there’s no sign of that changing anytime soon. As a marketing agency, you may manage social media pages for a number of your clients, and that means you’ll need images daily and – you guessed it – we can help with that, too.

We can create a template and you can make changes to it for each new post, or we can create each individual post for you based on your specs – it’s up to you.

Other Marketing Materials

Anything else that’s image and graphic related that you need? Don’t hesitate to reach out to us. If you’re not sure if it will fit within what we do, we are more than happy to talk about it to see if we can accommodate you.

Final Thoughts on Graphic Design for Advertising and Marketing Agencies

With all of that in mind, why not give our $1 trial a try? Test us out, we’ll make some graphics for your marketing/advertising agency, or for your clients in any other industry.

We work with businesses across a wide spectrum of industries to meet their design needs. We enjoy helping businesses, agencies, and their clients reach their full potential. Take a look around our website to learn more about everything that we offer.