The modern audience is surrounded by various advertisements. Therefore they will not bother to take a second look at anything ordinary. So creating compelling yet entertaining promotion videos is crucial if you want to engage this audience who have an attention span of a goldfish. And animated ads are the right solution to attract these audiences who are flooded by numerous options.
Animated commercials have become one of the most effective contents for advertising. They have proven to be a cost-effective option to traditional commercials and are successful in engaging the audience for numerous other reasons. Therefore, many brands are turning towards animation to advertise their services, products, brand values, and concepts to the audience.
You can look into this guide if you are still wondering about the reasons for the soaring popularity of animation ads and learn the best ways to create an engaging and entertaining one.
Table of Contents
Why are animated ads Popular?
In this digital world, we cannot overlook the relevance of animation in advertisements. It is found that animation is an effective way to pique the audience’s attention and has the best response rates compared to other forms of advertisements.
Here are several reasons for their massive popularity, and they are:
1. Animated advertising videos grab the attention
In advertisements, how you tell is more important than what you communicate. Even though humans are blessed with the intelligence to develop new technologies, we are cursed with a “goldfish attention span.” Therefore, you have only a few seconds to grab your audience’s attention.
Animated ads are more dynamic, colorful, unique, and attractive. This will help in grabbing the viewer’s attention and maintaining it longer.
2. Animation provides boundless opportunities for imagination
In the world of animation, the sky is the limit. It provides opportunities to become experimental and implement all the incredible ideas. A talented designer and illustrator can bring all your imagination to life. They unlock doors to boundless opportunities.
You can incorporate incredible transitions, exciting views, and extraordinary visuals in an advertisement that is based on animation. It enables you to bring the boldest ideas into reality.
Animation advertising will attract more audience to your brand.
3. They can convey complex messages in a digestible form
Animated videos are one of the easiest ways to converse with your audience. They have the potential to transmit complex ideas into a simple form. You can develop compelling animated explainer videos that convey your brand’s essence.
You can talk to them about your product/services and effectively market your complicated business concepts and messages. Unlike boring commercials we encounter daily, animated ads are fun and more engaging.
Humans understand 80% of information visually. Therefore, commercials with animation explainer videos can perform better than ads with simple images.
4. Advert animation is a key to a lasting impression
Regardless of your target audience, a beautiful animation will help create a lasting impression. In addition, since so many digital ads surround us, creating a unique animation video ad will help your brand stand out from competitors.
Creating a unique and exclusive advertisement using animation will help build your brand identity and become unforgettable.
5. Animation ads can be soul-stirring
If you want to succeed, you should be able to evoke emotions in the viewers. And there is no better way to hit the audience’s heartstrings than animation.
By using soul-stirring visuals, prospective customers will most likely notice you. And at times, there are possibilities for your advertisement to even go viral.
6. A cost-effective advertisement
Using animation in an advertisement effectively cuts the cost of creating a video for marketing. Even though it might cost a bit more to come up with a complex animated video, you will be able to save on editing, filming, and other components like the cost of the crew. In addition, whether you want to make changes to the video, whether you want to make some changes in the details that are shown in the video, or some other changes, you will not have to re-shoot the video. Instead, you can make edits to your existing video.
Learn how to make animated ads
For those aspiring to enrich their animated ads with custom voiceovers, mastering how to add voiceover to iMovie is essential. It transforms your project with a professional touch, enhancing its ability to connect deeply with your audience.
Consider the following tips if you plan to create a compelling animated ad. Then, here are the steps to make it.
1. Understand your audience and see the sales funnel stage they are at
One of the first steps to coming up with a well-animated advertisement is understanding its target audience and figuring out where they are at the sales funnel. Knowing who your audience is will help you understand what ad they should create and the length of the video.
For instance, if your audience is young, there are more possibilities for them to engage with TikTok videos, and they will be interested in smaller videos. In contrast, the older generation of the audience will be interested in digging deeper into the video, hence will be patient to watch longer videos.
You also need to know the sales funnel stage your audience is in to develop the right type of video and product ad.
2. Decide the video type for the product/ service
Here are the product/service ad types you need to choose based on your audience’s sales funnel stage.
- Promotional Ad- You need to consider creating a short, compelling promotional video if your users are in the awareness stage. This video will help create a positive first impression of your brand and its products/services.
- Product demo- A product demo can be useful once the users are more interested to learn about your products.
- Explainer video An explainer video can help the users understand what your product is in-depth and will help them make the final decision on whether your product can solve their problem.
- Tutorials- These kinds of videos can be used in the post-purchase sales funnel to help the users understand and explore the best practice with the products.
- Kickstarter video This is one such video that incorporates all the features mentioned above. The main goal of this video is to attract potential investors and quickly take them through the process of brand awareness to the purchase stage.
3. Select the correct type of animation
You must select the right kind of animation based on the type of ad and subject you are dealing with. In general, most of the product video ads will be using 2D or 3D as these technologies have the potential to help your ad achieve its purpose.
2D can be one of the best options for cartoon advertisements. You can use this for creating:
- Promo
- Explainer videos
- Kickstarter videos
You can use 3D to create appealing product demos.
4. Create videos as per the marketing channels
Every marketing channel you use to promote your advertisement video has certain behavior patterns. For example, if you plan to channel through YouTube, the viewers will be more willing to engage with videos longer. Hence YouTube allows you to publish longer videos. In contrast, it is better to go for shorter videos like YouTube shorts when marketing through social media platforms. Understanding how to make YouTube shorts can significantly enhance your ability to captivate and engage audiences on platforms that favor quick, impactful content. Unblock YouTube potential by tailoring videos for different marketing channels, creating longer content for the platform and shorter, impactful videos for social media.
5. Monitor the performance of your video advertisements
Regardless of the platform or video type you will use, make sure to track the engagement of advertisement videos with the viewers and analyze their performance based on factors like average watch time and conversion rates from each channel.
Best animated ads examples
1. Silver Arrow Band
Silver Arrow band, a New York-based live Wedding Band, has created a cartoon animation that has successfully depicted the full services of Silver Arrow band. This crisp and simple explainer video addresses the problem from the core and has garnered the audience’s attention.
The background music and the uplifting sound effects give life to the animation. But what makes this animated explainer video eye catchy is the excellent use of colors. This minimalistic advertising video is enjoyable and worth your time!
2. Cadbury Screme Egg: They’re here
Cadbury created a 39-second animated ad for its limited edition, Scrème eggs. Although this commercial is hilarious, it is wrapped in a horror movie theme like the Dawn of the Dead. To capture the audience’s attention, they have shown the Zombie apocalypse that has encouraged the viewers to try the Screme eggs for Halloween.
This advert animation has used a well-crafted storyline generally found in a novel to market their limited edition Screme eggs. A look into the commercial will answer why this animated commercial has had over 4 million views on YouTube since 2014 when it was uploaded.
3. Starbucks
The famous American coffee company has used the red cups used during Christmas for marketing. The jingling soundtrack and the winter animation give us a spirit of Christmas and make us crave a taste of Starbucks.
4. Lyft
The heart-warming animation ‘June: Life is better when you share it with someone shows the real essence of the ride-sharing company Lyft. The tear-jerking storyline, well-crafted animation style, seamless use of colors, background music, and sentimental characters embrace the audience in its warmth.
The animated commercial will take the views to its world, and for minutes we will forget that we are watching an ad. With over 7,775,385 views on YouTube, this wholesome cartoon advertisement shows the friendliness and warmth of Lyft.
Let’s leverage the power of animated commercials.
Animated commercials have become a trend in advertising. Brands use them to grab the audience’s attention and introduce their products or services. This enables them to convey complex ideas, brand values, or messages to prospective customers in a few minutes.
A good animated advertisement video will pique the audience’s interest in their offer and help build brand loyalty. In addition, it will showcase the brand as creative and original.
Since people are surrounded by thousands of advertisements, creating an animated advertisement can be an effective strategy to engage with the audience. Remember that no one can resist originality and creativity!
