What’s one thing that can help you get a long brand life and make it successful? Having a consistent brand identity is one way to go about it through eye-catching designs and graphics. Graphic design is considered a priceless asset to any type of company. If you’re a new startup company or a brand, it’s important to understand the various graphic design services available in the market and the range of graphic design prices. Unlimited graphic design services are quite useful for businesses that require consistent design work to be done. Some of the monthly subscription-based agencies cost hefty and can be kind of hard for brands to keep up with, so it’s useful to know how the overall graphic design pricing works in the market.
Table of Contents
In this comprehensive guide, let’s learn more about?:
- Graphic design pricing?: I know if you’re here, you need to know every single thing related to graphic design pricing, so I’ve covered everything from factors influencing cost to what exactly is included in graphic design package pricing.
- Understanding different graphic design services?: Here, we will look into different services that can be used by a brand like yours, including logo design! Be excited, as I’ll be giving a few of my opinions as well, so watch out for that.
- Different graphic design packages and pricing?: Here, I’ve tirelessly included info about the pricing system, so it’s easy for you to read and make a decision that’s suitable for you.
- Extra tips to help you choose the right package✨: Here, we can look into how much you should spend on your graphic design services and give you my personal opinion on whether you should consider it.
So I am not joking when I say this is a very helpful guide for new brands and marketing associates. It can definitely help you make an informed decision. So I hope you stick with me till the end to get the full gist of these.
Graphic Design Pricing: Things to Know
Newly founded businesses need to creatively sort out their budget in order to meet their design needs. Understanding how much certain things cost and what needs to be prioritized is going to be a difficult task for the marketing and managing team. Now, as we all know, visual design or graphic design has become an integral part of the company from the start to create a visual identity for its clients and audience. So, this part is unavoidable at any cost, and surely, this certain section has to be given extra priority.
Graphic design pricing refers to the various costs associated with hiring designers for different types of projects, as this can help businesses effectively set aside a budget for their design needs. A popular option is a monthly graphic design package, which offers unlimited design services for a predictable monthly rate, providing consistent updates to branding and promotional materials and freeing up in-house teams to focus on other tasks. There are many factors that can affect the pricing, and it’s important to check that out.
Here are a few of the factors you need to consider before diving into the actual pricing packages.
Factors Influencing Cost ?
- The type of provider
Where are you planning to meet your design needs? Are you willing to hire your own in-house graphic designer or opt for a freelancer? These kinds of questions are answered in this section. Here, people tend to follow the fact that unlimited graphic design services can help meet your brand’s consistent design requirements at an affordable monthly flat fee. This is also called subscription-based design services. Now, because the type of providers can charge differently, some may have flexible rates, while others have fixed rates depending upon their expertise and the type of project you ask for.
- The type of design project
The nature of the design project also plays a crucial role in determining pricing. You need to understand that graphic design requires creativity. I hope you don’t want to have a similar logo as your competitors, right? So, you need something unique, different, and eye-catching. This is where the pricing also differs, as it depends on the type of design project you’re planning for your company. For instance, a logo can cost anywhere up to $800, while web design can range from $5,000 to $30,000, depending on complexity and features. More intricate projects, such as visual identity design or custom illustrations, typically command higher fees due to the time and expertise required. Additionally, web development services, which are often part of digital solutions for small businesses, can also vary in cost based on the project’s scope and complexity. Partnering with a nearshore development team can be a strategic choice to optimize costs while ensuring high-quality results.
I’ve seen logo prices vary so much that it’s hard to know what’s reasonable. Some designers charge $500, while others ask for $2,000. It really depends on what you’re looking for. So this is where I have decided to help you get an understanding of fixed graphic design pricing.
- The designer’s level of experience and location
A designer’s experience level and geographical location can significantly influence their rates. More experienced designers with a robust portfolio often command higher fees than newer designers trying to build their reputations. I’ve also seen this trend where designers based in larger cities or regions with a higher cost of living may charge more than those in smaller towns.
One of my closest relatives recently told me this: I found a great designer who was just starting out, and their rates were much lower than those of established agencies. It was a risk, but it paid off with some fantastic designs.” I feel this kind of illustrates how clients may seek out emerging talent for more affordable rates.
- The scope and length of the project
The scope and duration of a project are critical factors in determining pricing. Imagine working with a brand that just started out with no clue about its brand colors or what it needs. Here, designers have to start by brainstorming a color palette for the brand and then try out alternative logos. This means there is unlimited space for revisions and changes, which can cause projects that require extensive research, multiple revisions, or a quick turnaround to incur higher costs. Designers often prefer project-based pricing for well-defined tasks, as it allows for clearer expectations and budgeting.
Understanding Graphic Design Services
What are the different types of graphic design services you can avail yourself of?
Types of Design Services
1. Freelance Graphic Design
A freelancer, as the name suggests, is someone who works on their own and for multiple clients. Now, the one con with this is that if it’s not the right person, you’re going to struggle to get the design the way you wanted. So, it’s best to expect to pay around $35 to $40 per hour in case you don’t want to end up working with a total beginner.
My opinion: as a known, experienced, established artist, if you’re valuing your time at much less than $100/hr you’re probably aiming too low. Freelance graphic design starts at $50/hr.
— Peggy Wolven (@vexedmuddler) June 8, 2018
In contrast, a dedicated designer in a subscription-based service can provide customized artwork without the added costs and overhead that freelance designers charge, offering a more consistent and reliable output.
Remember that the cost of freelance graphic design also depends on three key factors:
Experience: More experienced freelance designers can cost more compared to beginners.
Location: I have heard that freelance designers determine rates based on the cost of living in their country. Designers from developing countries charge less compared to those from countries like the US, Australia, or Western Europe.
Type of Project: This is also a factor where a main brand emblem can cost more compared to a set of social media graphics, so freelancers decide their rates based on the type of project as well.
2. Design Agency Services:
A graphic design agency is a place where they employ graphic designers with a range of experience and skills. Now, this can be one of the costliest options on this list, as it can also be referred to as a premium service, and like this comes with a premium price. However, most brands hire graphic design agencies for specific (and usually larger) projects, such as web design, social media marketing and design, big ad campaigns, etc. If this is the case, expect to pay several thousands of dollars for one of these projects.
what would a design agency charge for package design?
byu/MadeForATVMovie ingraphic_design
3. In-house Design:
Now, it totally depends upon the brands or the company whether they’re capable of hiring someone full-time to do the graphic design services. It also comes with a lot of responsibilities, especially when there are not enough design tasks to fill a workweek. In such cases, there’s no use for such designers. Moreover, you need to think about additional costs, such as paid annual and sick leave, administrative costs, taxes, etc.
4. Subscription-based Design Services (Unlimited Graphic Design Packages):
Now, unlimited graphic design services are a new trend emerging in this field, where brands pay a flat monthly rate to a team that helps them with any kind of design. Yes, you guessed it right, it’s like having a Netflix subscription, where you get to watch an unlimited number of movies or series at a fixed monthly rate. The normal costs for subscription-based design services range from $300 to $2000 per month.
There are different unlimited graphic design companies that offer very affordable prices in the market, where brands get designs with quality and faster turnaround time. At Graphically, we have two packages.
The standard plan at Graphically is only $299 per month, and with an additional $50, you can get our Premium plan. (I know you’re shocked to hear this; check out the page to know more!)
Graphic Design Packages Prices?
I know it’s been a while since you’re reading the blog, or if you’ve skipped ahead to this part, here’s everything you need to know about different graphic design packages and their pricing. Understanding the range of graphic design prices can help you make an informed decision about the best package for your needs.
General Pricing Ranges
- Freelance graphic designer rates: $15 to $150 per hour
- Design agency rates: $50 to $150 per hour
- In-house designer salary: $56,599 per year (according to Indeed) or $64,500 (according to the National Bureau of Labor Statistics)
- Subscription-based design services: $400 to $2,000 per month
Graphic Design Pricing: Type of Project
- Logo – $200 – $800
- Visual Identity $100 – $3000
- Social media design: $50- $650
- Web Design: $5000-$30000
- Landing Pages: $600- $3000
- Illustrations: $500-$1600
- Print Design: $50-$500
✨In my opinion, you should not overthink your decision when choosing a graphic design package. It’s not the location nor the complexity of the project but the fact that the designer’s creative freedom and artistic style align with your brand. For example, if you’re a new minimalist homegrown brand, it’s important to find a graphic designer who matches your minimalistic vibes. So, thoroughly review the designer’s projects, previous works, and the kinds of brands they’ve worked with to get a better idea, and then check if their prices fit your budget. I also recommend using unlimited graphic design services, as they can make a significant difference in the type and range of work you can request and receive.
Conclusion
As a brand, there’s no way you can avoid graphic design services in your business growth plan. Without a visual identity, you cannot create a trustworthy brand image in front of your customers. However, there are different ways in which a brand can make use of graphic design services. Before that, calculating the prices that can cost a brand is essential. I hope my small guide has helped you with whatever you were looking for. However, the most important thing to understand is that graphic design pricing varies depending on the type of provider, design project, and designer’s experience.
By understanding the different types of design services and their pricing ranges, you can choose the right package for your business needs. Working with a professional graphic designer ensures high-quality designs that can enhance your brand recognition and boost your revenue. Now, why wait? You can start choosing a service and get your graphic design game on point.
FAQs
How much do graphic designers charge for package design?
The costs for packaging design and production can vary widely. Generally, a professional architect might charge anywhere from $10 to $2,000, depending on their experience and the complexity of the project.
How much will a graphic designer cost?
The hourly rates for graphic designers can vary based on their experience level. For beginners, you can expect to pay between £10 and £50 per hour. Intermediate designers typically charge around £55 per hour, while experienced designers can range from £100 to £250 per hour.
