How To Create A Cohesive Instagram Aesthetic For Brands in 2023

Instagram is one of the most popular and influential social networks out there, and it can be used to promote your business and reach a new audience. However, it’s important to craft an Instagram aesthetic that stands out from the rest because the visual appeal of your Instagram account is the first impression potential customers will encounter.

I’ve always loved scrolling through popular Instagram pages where they maintain a particular style that elevates their overall Instagram content. From the hues to the formatting, the tone to the vibe, and the overall aesthetic of your Instagram page can direct you to either gain a new follower or turn them away.  I’ve curated the right way to create an Instagram visual identity for your brand! So Let’s Goo Insta buddies!

                              A stand-out instangram will capture attention

First, let me tell you about the benefits of a Stand-Out Instagram Aesthetic:

  • Attract ​​targeted leads and Retain Followers: A cohesive and visually appealing aesthetic can help attract new followers and keep existing ones engaged with a user’s content.
  • Convey a Brand or Personal Image: An aesthetic can help convey a certain image or brand to followers, whether professional, creative, or fun-loving.
  • Visually Appealing: A consistent aesthetic can make an Instagram account more visually appealing and interesting.
  • Gain Brand Partnerships and Collaborations: A well-defined aesthetic can make an account more attractive to brands looking to collaborate or partner with influencers.
  • Stand Out: An aesthetic can help an account stand out from the millions of other accounts on Instagram and make it more memorable to potential followers.

Creating a strong Instagram feed aesthetic requires thoughtful planning and careful curation. Here are my tips to help you  create an effective aesthetic for your Instagram profile.

1. Know Your Audience

Creating a stand-out Instagram aesthetic begins with understanding your audience. Knowing who you’re targeting and what they like is essential to creating content that resonates with them and stands out from the competition.

The first step in getting to know your audience is identifying who they are. Take the time to research who your followers are, their interests, and their location. Then, you can use analytics tools like Google Analytics or Instagram Insights to get more detailed information about your followers. There’s no point in creating an elegant visual identity for your brand, if your Instagram followers is not happy with it. 

Target audience

Once you know who your audience is, try to find answers to the following questions:

  • What makes them engage with your content?
  • What type of content resonates with them?
  • Do they prefer visuals or text?
  • What are their values and beliefs?
  • How often do they interact with your posts?
  • What are the latest trends, and how may they affect your followers?

Understanding these details will help you create content that appeals to your followers and helps you build relationships with them.

Interact with your followers

Interact with your Instagram audience

Take the time to interact with your followers directly through Instagram stories. Ask questions, respond to comments, and join conversations. This will help you gain valuable insight into their wants and needs and make them feel valued and appreciated. Your aim is to make your followers instantly recognize your brand with the help of Instagram stories. 

By getting to know your audience, you’ll be able to create content that resonates with them and stands out from the competition. It’s an essential step in improving your Instagram aesthetic.

2. Establish Your Brand Personality

How to build instagram brand Identity?

Creating a successful Instagram aesthetic is all about creating a unique brand personality. Your brand’s Instagram page identity is the cornerstone for creating a unique presence on Instagram.

Try answering these questions:

  • What makes your brand special?
  • What is its purpose?
  • Who it’s trying to reach?
  • Why should people follow you?

With a strong understanding of your own foundation, you can more effectively communicate your message, design your Instagram content, and build a loyal community.

3. Craft a Brand Style Guide and Stick to It

A consistent, unified visual brand is essential if you’re serious about your Instagram presence – and a brand style guide is the key. The visual content should accurately represent your brand story.

Make your Instagram brand manual with the help of the following guidance on how to pick the right brand colors. 

Color palette

Color palette

Creating a consistent color palette for your Instagram aesthetic is the first thing to do while developing your Instagram theme.  It is the single most important step, and colors help you tell a story effectively to your audience. When choosing colors, there are various ways to make it have a cohesive look about it. 

Whether you want to use a pre-made color palette or create your own, these steps will help you maintain a cohesive  Instagram aesthetic.

  • Brainstorm Ideas: Start by brainstorming ideas for what visual aesthetic you want to create. Think about your brand message, the feelings you want to evoke in your followers, and the overall look you’re aiming for. This will help you narrow down the colors you want to use for defining your brand.
  • Research Inspiration: Once you know what aesthetic you’re going for, start researching inspiration on Pinterest, Instagram, and other websites. Look for minimalist visuals that match your vision, and save the ones you like. Take note of the colors they’re using so you can reference them later.
  • Choose a Color Palette: Using the strong visuals you’ve collected as inspiration, choose a color palette that best fits the aesthetic you’re trying to create. Stick to 3-5 colors to avoid making your Feed look too chaotic.
  • Test Your Color Palette: Before committing to a certain color palette, test it by creating a few posts using the colors you’ve chosen. This will give you an idea of how the colors will look together and if you need to make any adjustments in your editing style. 



Like your vibrant color scheme, your branding typography should accurately express your brand personality. Be precise when defining which fonts to use – establish which to use for headings and which to use for body content. Doing this will make it easier for your team to generate text-based content that complies with your Instagram look and help to maintain a consistent brand across your Instagram profile. You can also customize your own Instagram fonts – check out how!

 Specify the Filters

Best Instagram filters

A consistent Instagram effect for your Instagram posts is a great way to unify your visual identity. Simply, the images should be pleasing to the eye of the audience. Clearly outlining the right one can be part of your brand manual, as this should reflect the theme or vibe you are aiming to match for your Instagram aesthetic ideas.

But it’s important to find the perfect effect for your pictures that matches your theme and allows you to stand out from your competitors. Using the same effects over and over again can make the feed look a little boring, so here are some steps you should take when choosing the right image effect for your Instagram Aesthetic.

  • Identify Your Aesthetics: Before selecting any filters for your Instagram photos, it’s essential to identify your visual beauty. This will allow you to choose the image effect that best fits your brand. Think about the colors you choose, tones, and mood board you want to portray in your photos and videos.
  • Do Your Research: Once you know your visual charm it’s time to do research. Look at what other brands and influencers in your niche are using and decide which effect will work best for your social media posts.
  • Test Out Different Filters: Don’t be afraid to experiment with different effects with so many options available, deciding which is right for you can be difficult. The important thing is you should check the image effect is not having too many fillers, like brightness or aesthetics that’s flashy. Take the time to test various effects and see which ones look visually pleasing for your photos.

Grid layout

Grid layout

Design your Instagram Grid layout

A photo dump without a grid layout can look clumsy and lighthearted. You can find a grid layout with white borders consistent throughout your competitors’ Instagram pages.  It helps you create cohesion 

An organized and cohesive Instagram grid is paramount to creating aestheticism that stands out and attracts your page visitors. So, map out the grid layout in your Instagram guide and choose a pattern that works best for your brand – the classic checkerboard or a more intricate puzzle style. You’ll now have a mind map of how your feed will look after posting. 

With a carefully curated grid, you’ll be on your way to a beautiful and consistent visual identity!

4. Craft a Template for design Consistency

Craft a Template

Craft Instagram templates for design consistency

Adhering to a brand guide can be tricky, even with the best intentions, resulting in inconsistencies across an Instagram feed. An Instagram Layout can come in handy to ensure all designs are aligned with the brand, allowing for easy customization that guarantees cohesive beauty. 

Crafting an Instagram layout for your Instagram aesthetics helps you to develop a consistent look and feel for your Feed. It allows you to focus on making your posts look similar while still being unique to create a recognizable Instagram visual charm. 

A layout format can also help you stay organized, allowing you to plan out your content ahead of time by giving you a structure to follow. Furthermore, it can help you save time since you can use the same layout for each post instead of having to create something unique each time.

5. Creating Authentic Content

Create Authentic content

Creating authentic content is an essential part of creating an eye-catching Instagram aesthetic. Authenticity resonates with audiences, and it’s important to ensure your content reflects your values, mission, and identity.

Here are some tips for creating authentic content for your Instagram aesthetic:

  • Showcase Your Brand Values: When creating content for your Instagram aesthetic, it’s important to ensure your content reflects your mission and values. Showcasing your core values through captions, visuals, and stories will help create a strong, relatable connection with your followers.
  • Be Genuine: It’s also important to be genuine when creating content. Showing off your sense of humor or sharing personal stories can help your followers get to know you better and create an emotional connection.
  • Tell Your Story: Everyone has a story to tell, and sharing yours can help create a more authentic visual theme Consider creating a series of posts that tell the story of your brand or use stories to bring your followers into your world.
  • Show Off Your Creativity: Don’t be afraid to get creative with your content. Show off your unique style and perspective by experimenting with different visual elements and editing tools. This will help you create a stand-out visual identity that’s truly one-of-a-kind.

With a little creativity and dedication, you’ll be able to create content that resonates with your audience and reflects your brand values. But don’t forget to think about your profile’s overall look and feel. Make sure that every post complements your chosen theme and that your posts flow together seamlessly.

6. Establishing a Consistent Posting Schedule

Establishing a consistent posting schedule is a great way to create a stand-out Instagram visual appeal. In addition, a consistent posting schedule will help to make your content more recognizable and engaging to your followers.

Here are some steps to help you establish a consistent posting schedule:

  • Decide how often you will post. It is important to determine the frequency of your posts to maintain consistency. Consider what your followers expect from you and how often they will be able to engage with your content.
  • Decide on the time of day you will post. It is important to determine the best time to post, so your posts have the highest chance of being seen by your followers. Consider when your followers are most active and adjust accordingly.
  • Create a posting schedule. Once you’ve determined how often and when you will post, create a posting schedule and stick to it. This will ensure that you consistently share content and engage with your followers.

7. Crafting Captivating Captions

Craft captivating Instagram Captions!

Crafting captivating captions for Instagram visual theme is important in establishing a unique style and tone. A great caption can stop a scroller in their tracks, making them more likely to read the full caption and engage with the post. It is also essential for improving engagement and giving followers a chance to comment or like the post.

To write good Instagram captions, start by crafting a killer first line. This should be punchy and attention-grabbing so that it is visible without people having to click “more.”You can spark followers’ curiosity with an intriguing statement, capture their attention with hard-hitting stats, trigger an emotional response, or share an exclusive offer.

Another key element of a good Instagram caption is to add a call-to-action (CTA). Invite your audience to comment or like the post, and you will see an increase in engagement. Also, consider using emojis to draw attention to your CTA and add personality to your caption.

8. Utilizing Hashtags Strategically

Using hashtags on Instagram can be a powerful tool for improving your brand voice. With an effective hashtag strategy, you can reach a wider audience and attract potential customers to your page.

The key to an effective hashtag strategy is to use relevant hashtags that relate to your content and brand. Researching popular hashtags used in your industry is a great place to start. Once you have a list of relevant hashtags, you can start incorporating them into your text posts. You should also include branded hashtags that are specific to your business. This will help users find your posts more easily.

9. Using High-Quality Images

Use High-quality images

High-quality images are important in creating a unique and attractive Instagram aesthetic. Having high-resolution photos that are visually appealing can be the difference between your posts being noticed or passed up. You can use different design tools for editing photos like Adobe Lightroom, VSCO, or even Canva!

When choosing images for your Instagram feed, selecting photos that are cohesive with your overall visual beauty is important. For example, if you’re going for a retro vibe, you should pick photos with muted colors and vintage elements. On the other hand, if you want a modern look, you should choose vibrant photos incorporating contemporary design elements.

10. Look beyond Your Feed

Extend your brand to your profile pic, Stories, and even Highlights

Your main Feed may take center stage, but it’s not the be-all and end-all for your Instagram aesthetic. Go beyond your Feed and extend your brand to your profile pic, Stories, and even Highlights. To help with your Stories, layouts can be a great start, but don’t forget to create Highlight covers that showcase your unique brand theme.

Give life to your Instagram Aesthetic!

Creating a Stand-Out Instagram theme is key to driving engagement and growing your business. With the right strategy, you can craft a visual appeal that will capture the attention of potential customers and help you stand out from the competition. So what are you waiting for? Your Instagram aesthetic could definitely change your Instagram game today!

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