Nobody would’ve thought YouTube would one day become a sensation. These days people consume more content on YouTube than they do watching normal television. As content creators and brands try to build more subscribers and views to top the YouTube game, nobody thinks about the importance of content quality. A good quality video with professional edits can drive more conversions that imagined.
It’s important that if you really want to improve your social media marketing game as a brand, you should make sure you put out videos that are greatly edited, consumed, and created. For that, it’s necessary that you need a team that should focus on making videos consistently. Utilizing outsourced video editors can provide the flexibility to scale services up or down based on project needs. But even with a content creator on board, it’s highly required that you hire a professional video editor, not just any editor, but a YouTube editor. Additionally, outsourcing video editing tasks to a video editing company can ensure efficiency, quality, and reliable outcomes.
Table of Contents
In this article, let’s look into📝:
- Understanding YouTube editors📽️: You might be thinking there’s no significant difference between the term video editor and a YouTube editor. Well, I am sorry to break it to you, but there is. If you need good YouTube videos, you need a YouTube editor more than a normal editor. Confused? Well, I’ve written down everything you need to know about the specific “YouTube editors.”
- Qualifications and skills✅: Here, I’ve curated a small list of specific skill sets you should look for while trying to find a YouTube editor. As I said, if you’re seriously looking to hire someone in this niche, you need to make sure the checkbox of skills is ticked and you shortlist the best candidates for the position.
- How to hire a YouTube editor🫂: This is a step-by-step guide that gives you a clear picture of the process of hiring the right candidate for the job. Don’t worry; I’ve included special tips to help you finalize the perfect person for the role.
- Pros and Cons♾️: There can be slight confusion on your part about whether you should proceed with hiring a freelancer or a full-time video editor in the end. Don’t worry; I’ve got your back because here I’ve simplified the pros and cons so that you can conclude what suits best for your YouTube journey best.
A YouTube video should not look like a boring 6-minute documentary. It has to be upbeat and stylish and should be edited neatly without making the audience feel like looking at something else. There are a lot of factors that make a YouTube video great, one among them being that it is edited neatly. And it’s really important if you’re planning to hire a YouTube editor that you go through the right steps all the time.
This is the same reason why I’ve curated this step-by-step guide for all content creators or brands who are planning to hire a YouTube editor. I’ve got everything covered, from the basics to the most advanced tips on how to collaborate with the editors. Keep reading to find out more.
Who is a YouTube Editor?
I know what you’re thinking; there’s no need to explain to you who a YouTube editor is. But really understanding the actual gist of YouTube editing can help you a lot in the hiring process because you get to make a judgment yourself whether the candidate is suitable for the position you’re trying to fill. (Yes, I’ve already told you; it’s a step-by-step guide, so we start from the basics, people.🙌)
YouTube editors are basically video editors but are professionally experienced in editing videos for YouTube. YouTube videos can be lengthy or short depending upon the type of content creators or YouTube channels put out. There can be a lot of doubts regarding why a normal editor can’t be considered for YouTube editing. Of course, they can because the basic skill set is to make sure a raw footage of video is cut down, or trimmed, or added transitions and captionings for the audience.
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Editing your own videos can be both advantageous and challenging. While it allows you to maintain personal control and develop your editing skills, it can also be time-consuming and may affect your ability to manage other tasks. Outsourcing editing can help improve video quality and free up time for content creation.
This is video editing. But when it comes to YouTube, it’s a competitive platform where thousands of videos get uploaded on a daily basis. It takes more than basic editing skills to get the attention of the general public because we see the shift in the video and audio trends, viral content, and rapidly changing cultural moments on a daily basis. It’s absolutely necessary to stick with these trends to make sure your content stands out as well.
Here are the features of YouTube video editors that make them different from normal video editors. (Yeah, it’s like chai and chai tea☕)
- They have a deep understanding of the platform’s algorithm.
- They will be up to date about current trends and audience preferences on the platform.
- They should be able to evolve their editing style to keep the content relevant and engaging.
- The editing style is more fast-paced and uses different styles.
- A YouTube editor should also know basic graphic design skills.
But as a content creator or a brand, you have to really make sure you know why you need a YouTube video editor. Here are a few self-aware questions to ask yourself before considering hiring a YouTube video editor:
- As a creator, do you have the time and skills to edit your own YouTube videos, or would hiring a professional video editor be more efficient?
- Are you looking to improve the quality of your YouTube videos and reach a wider audience?
- Do you need help with editing YouTube videos to free up time for other aspects of your business or channel?
- Do you want to focus on creating high-quality content and leave the editing to a skilled video editor?
If you just answered yes or maybe to all of these questions, this means you need to move to the next step. Aaand… you’re one step closer to finding your dream editor.
Types of Video Editors
DIY Video editors: This can be anyone who knows basic video editing but is also juggling taking videos, posting them, and also knows basic graphic design.
I’m a YouTube Video Editor Ask me anything regarding YouTube editing
byu/RoninMiick inNewTubers
Freelance video editor: This is the solo rider with a bag full of experience and a great portfolio. It’s usually hard to find this one because the right one will always be busier than those who just started solo.
Video editing services: Basically another agency like yours that has a team of video editors who will provide you with editing based on any kind of service. It can be a subscription-based service or simply lending you a dedicated editor, but at the end of the day, it gets your job done.
Full-time video editor: Your own superhero, like Spiderman, protecting the friendly neighborhood Queens. You get a dedicated full-time in-house designer for yourself. But this also means you have to go through the full in-depth process of hiring a professional video editor with extra paperwork, taxes, holidays, sick leaves, yada yada, and more. But this means your team is ready to be the best among your competitors, and (you can just push more videos into their tray) (shh.. Don’t be a mean boss!🤫).
Qualifications and Skills to Look for in a Video Editor
Normally, if you’re planning to hire a video editor, there are some specific skills to look for. I feel an editor needs to have a creative vision that aligns with the creator’s goals. It’s not just about making cuts; it’s about crafting a narrative that keeps viewers hooked. When it comes to YouTube channels, different channels will be working in different niches, and being a YouTube editor is different.
First of all, they have to understand the audience, adapt to fit their style, and meet expectations. Be honest, will you watch the full video if the first few minutes of the video are just straight-up boring? We are human beings, and most of us have shorter attention spans, so it’s easy to get distracted.
A lot of people ask how we edit our videos. So I want to take you behind the scenes of our process.
Watch: https://t.co/sQOBVhlJd9
I even brought in my editor @DrewTh3Director to share our 7 best tips for 2024.
And no, you don’t need to be an editor to use these 😉 pic.twitter.com/r9SHEyo35X
— Jon Youshaei (@Youshaei) May 9, 2024
Like I said, the editing should fit the channel vibes. For example, if it’s a brand that focuses on gaming and designs, it should be well-edited with fast-paced cuts and transitions and high-quality audio and graphics. Otherwise, nobody will waste their minutes watching the show.
At the same time, what works for a gaming channel won’t work for a lifestyle blogger or a beauty brand. Now, I am making some sense, right? So here are a few of the skills and qualifications you need to look for in a YouTube video editor.
Experience with video editing software and technology
If they are a professional YouTube editor, they should have extensive experience with industry-standard video editing software such as Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, or Sony Vegas Pro. They should know how to use advanced features of these tools, including basic industry-standard color grading, audio editing, special effects, transitions, and more.
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This is what one of my friends (who’s technically a normal video editor) had to say, “Video editing is technical. Knowing how to use software like Premiere Pro or Final Cut is just the beginning. You also need to understand pacing, sound design, and storytelling.”
Portfolio of previous work, including YouTube videos
Yes, a portfolio that highlights the previous works of a candidate can help you make a fast decision before shortlisting them for hiring. Mainly because, after looking into their previous work, you can decide whether they match your content aesthetics or not. If their editing style matches your vibe and their previous work is great, then you can easily shortlist candidates and proceed with the next hiring steps.
I’ve been designing thumbnails for the past 1 year and Here are
5 tips to stand out your YouTube thumbnail👇🤩 pic.twitter.com/NWRgQ51jt5
— Harman | Video Editor (@Harman_singhh) July 27, 2023
✨Extra tip: I think you should mention this in the job description. You are supposed to look through their portfolio and see if they are able to handle different kinds of videos, from vlogs and tutorials to reviews and cinematic videos. Pay attention to the quality of editing, creativity, and the use of graphics and effects.
Knowledge of current trending YouTube formats and editing styles
I’ve seen a lot of editors who claim to be great, but the reality is that video editing is a skill that varies widely. Not everyone can create engaging content that resonates with viewers. So, YouTube video editors specifically need to have strong knowledge about YouTube formats, current trends, and how to use on-screen text and graphics while also maintaining the effects and transitions. So, this is a skill set you need to look for while videos can drive conversions; it will only happen when the viewers feel connected and engaged with your content.
This is what one of the marketing representatives had to say: “Quality video editing is crucial for YouTube’s success. It’s not just about cutting clips; it’s about enhancing the viewer’s experience and keeping them engaged.“
Some of the other skill sets you have to look for are (There’s no need to explain the following because there’s a slight chance that you’re getting pissed at me😶🌫️)
- Strong attention to detail and ability to meet deadlines
- Good communication skills and ability to take direction
- Knowledge of YouTube’s community guidelines and video monetization policies
- Ability to work independently and as part of a team
How to Hire a video editor for YouTube
To maximize your hiring results and basically your whole office life (without you doing extra work and learning basics in editing), this is your cue to understand how to hire a video editor. Follow this guide, and come say thanks later. (Or don’t.)
Before moving forward with the hiring process, I’d just say you make yourself a good job description highlighting the skills you are looking for and talking about yourself or your company. This should be ready before looking at places where you can find the perfect editor for you.
Where to Find a Video Editor
You don’t need to put up a billboard in front of your office saying you’re hiring an editor; instead, you already know most of the places where you can find the candidate. For those looking to grow their YouTube channel, investing time and resources into video editing is essential for the success of your content. One option is asking around your friends, family, or colleagues to see if they know anyone who could possibly do this job.
The other places being mentioned here:
- Freelance platforms, such as Upwork or Fiverr, to find freelance video editors
- Professional networks, such as LinkedIn, to connect with experienced video editors
- Video editing companies that offer unlimited video editing services
- Online job boards and classifieds, such as Craigslist or Indeed, if you plan to hire locally
The Hiring Process
After deciding whether you are proceeding to hire a freelancer or a full-time designer, you can start by making sure you’ve written down your expectations for the job role clearly and have a correct job description.
1. Create a job posting or ad to attract qualified candidates:
As I said, make sure you have an existing job description handy and get ready to post this on multiple online job boards, like LinkedIn, Upwork, or Fiverr. Depending on the type of video editor you need, you can post accordingly.
2. Review resumes and portfolios to shortlist top candidates:
Once applications are coming in, you can also request their portfolios and go through them thoroughly. Look at their previous experience, what they’ve done, and their resumes. This is a crucial step because you’re moving forward with shortlisting profiles, and you can’t miss out on a potential candidate at any cost. So, make sure you focus on reviewing the candidates’ profiles and portfolios.
✨Extra tip: I feel you can always create a simple test to further shortlist the editor. This is a process to make sure they wow you. Give them some raw footage and ask them to edit it for a YouTube video and social media content. This YouTube video prepare test can help you shortlist the candidates on one more criterion: the way they use their technical skills.
3. Conduct Interviews to Assess Communication, Skills and Experience
Basically, the interview is a big step in getting to know one another, especially one-on-one interviews. This is the right time to assess other valuable skill sets like communication and responsiveness and see if they match your business and aesthetics altogether. Confused about what to ask them?
Here are a few interview questions (other than the basic ones) you can ask specifically when trying to hire a YouTube video editor.
Sample Interview Questions📃
1. “Can you show examples of videos you’ve edited for YouTube channels similar to ours and how was your overall experience?”
2. “How do you optimize videos for YouTube’s algorithm?”
3. “What editing software are you proficient in, and what are your favorite tools within that software?”
4. “How do you approach creating a compelling narrative in a video?”
5. “Can you talk to me about your favorite style of video editing? What makes this style appealing to you?”
6. “What are your thoughts on current YouTube trends in editing? Are there any trends you particularly enjoy or think are overhyped?
7. “What is your favorite niche to work on when editing videos? Why do you enjoy this niche?”
8. “What are some YouTube video formats you particularly like working on? Can you share why these formats appeal to you?”
9. “How do you stay updated with new editing techniques and trends in the YouTube community?”
10. “Tell me about a popular content creator on YouTube whose videos you enjoy watching. What do you like about their editing style?”
You can also analyze their communication skills, enthusiasm, and assess their knowledge in the editing niche. This is the most important step where you again filter out the candidates based on their answers and your gut feeling (yes, your instinct plays a role in hiring).
4. Discuss Payment and Terms
Based on who you’re hiring, whether a freelancer with a contract or a full-time in-house editor, discussing payment and negotiating terms is a big step in hiring. There are two ways you can consider when paying an editor: one is paying them by the hour or by the project. Alternatively, if they are okay with a monthly salary, that’s also acceptable. I think it’s more suitable to pay the editors by the hour because, no matter how big or small a video project is, editors are working on it for hours.
- You can ask them what they expect in terms of payment and make sure you both are on the same terms.
- You also need to ensure they’re aware of any additional benefits or incentives and clearly outline the payment structure, frequency, and method.
- Make sure to get a contract in place so that it protects both parties and ensures everyone is on the same page.
This will be almost the last step before finding the perfect match. Like how Deadpool found his Wolverine, easy! Yes, this will help you find the right candidate.
5. Onboarding and Collaboration
Yes, my dear reader, you’ve just found the person to fill the role you’ve been wanting. The final step is onboarding the editor and providing them with the necessary tools and access to your existing videos and content. You can also introduce them to your team; you can also explain the workflow, and communicate your content schedule, deadline expectations, and quality standards.
You can also establish regular check-ins and meetings to discuss progress and provide feedback. Begin with smaller projects to ensure they adjust to your style and preferences. This also means you should be open to their ideas and suggestions, giving them the freedom to express their feedback. You can also regularly review their work to ensure consistency and quality.
Finally, I would suggest establishing a timeline or a process for giving feedback and final approval. Now, hiring and onboarding a YouTube video editor is simple and easy.
Pros and Cons of Hiring a Freelance Video Editor vs. a Full-Time Video Editor
Haha, you get a pros and cons section in every blog you read, and it’s no exception here (I was forced to write this part.. Lol, kidding).
First, let’s look at the pros and cons of hiring a freelance video editor.
Freelance Video Editor Pros:
- Flexible: You can hire as many freelancers as needed in case you need to scale up or down based on your video workload.
- Cost effective: As you’re hiring a freelancer, you don’t typically need to give them any extra benefits like health insurance, paid time off, or retirement contributions, reducing overall costs.
- Wide Talent Pool: You can hire freelancers from any part of the world. Global access to a talent pool can also help you spread your brand name to new places.
Freelance Video Editor Cons:
- Availability: The main issue is that freelancers also have other clients, leading to potential delays and conflicts in the schedule. You also have limited control over their priorities and what they’re doing.
- Issues in quality and consistency: As freelancers are working on multiple projects and for multiple clients, there’s a chance that their creativity and style can mix and match, leading to inconsistent quality and styles, overall affecting the channel’s content.
- Communication: If you’re hiring a freelancer from the opposite part of the world, the timing and long distance would be an issue once you start collaborating and trying to make revisions. (Long distance doesn’t work even in this work relationship.)
Pros and Cons of Hiring a Full-Time Editor
Full-Time Video Editor Pros:
- Consistency: As they’re close to the team, it would be easy to have consistent styela nd quality across all your platforms and videos, and they’ll get familiar will brand, audience and goals leading to cohesive brand image.
- Availability: A full time editor is yours, and is your won dedicated editor for your projects, no you don;t have to fight for their attention like you do for freelancers. At the same time you can quickly give them live feedback and they can work on that together.
- Control and intergation: the team collaboration between the creator, and others will be more smooth and full time video editor gives you a long term investment. You can strongly plan a strategic growth and other things.
Full-Time Video Editor Cons:
- Costly and higher expense: A full time editor will generally cost more due to salry, benefits and overhead expenses and it’s a long term financial commitment.
- Flexibility: there will be only a fixed nu,ber of conttent per month, so you cant scale down or scale up quickly like youdo because its a single person working for it.
- Hiring process: It’s a time consuming process, so it can be hectic to actually find one, and before finding a youtube video editor, you might also need to spend some money on finding a hr for your company.
- Management: along with hiring a YouTube video editor you’re also responsible for managing them and as they require more oversight, including handling payroll, benefits, and other performance reviews.
🥁Drumroll for my opinion section:
✨Yeah, I have the opinion that both of these ways of hiring a freelancer or a full-time designer can cost you time, money, and energy. I feel you should look for unlimited video editing services like Graphically. You get your videos edited and revised unlimited times with a monthly subscription fee. Too good to be true, right? They also provide you with a lot of professional designers that guarantee you content quality above everything else (including well designed attractive thumbnails). You also don’t have to worry too much about hiring, managing, and spending extra time. You just have to give them raw footage and a brief and get unlimited revisions at any time.
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✨Extra Bonus: Most of the services give you a money-back guarantee if you’re unsatisfied with their output or work ethics. So, I suggest you go through video editing subscription services that can help you outsource editors and scale your video content to new heights.
Conclusion
As long as social media platforms continue to thrive, there’s always demand for video editors. YouTube is a platform where people can utilize and turn conversions on the brand. So, hiring a YouTube video editor can help you make your content more attractive and drive new subscribers. I’ve curated this article so that you can follow a step-by-step guide on how to hire a YouTube video editor for your business.
The hiring process can seem tedious, but you just have to put some extra effort into crafting a detailed job ad, carefully shortlisting candidates, assigning test projects, conducting thorough interviews, and finalizing terms. Make sure you ask the right questions while conducting interviews to assess their knowledge of current YouTube trends, attention to detail, and understanding of YouTube’s guidelines. So, happy hiring, and good luck on your YouTube video journey.
FAQs
1. How much does it cost to hire a video editor for YouTube?
The cost to hire a YouTube video editor can vary based on the complexity and length of the edits required. For basic edits on videos under 10 minutes, you can expect to pay between $15 and $40 per hour. If you’re looking for standard edits on videos that are 10 to 20 minutes long, the rate varies from $40 to $75 per hour. For advanced edits on videos longer than 20 minutes, the cost can start at $75 per hour and may increase depending on the specific requirements.
2. Do YouTubers hire video editors?
Yes, YouTubers often hire video editors. Many established content creators don’t have the time to edit their videos and keep up with the latest editing trends. They rely on personal video editors to turn their raw footage into polished, engaging content. Similarly, brands and businesses also hire video editors to manage their YouTube content and channels.
