How do you know whether or not you should outsource graphic design? It’s a pretty simple formula…
Unless you work as a graphic designer, you should be outsourcing your graphic design work to a professional. Not sure if it really makes a difference? Think you can put together your graphics “good enough”? Here’s the cold hard truth…
It’s always painfully obvious when somebody is doing their own graphics that has no experience or training in design. It’s not something you can just pick up and do nicely, your customers can tell when you have amateur-looking graphics and it hurts your business in a number of ways which we’ll touch on momentarily.
Before we touch on why professional graphic design is so incredibly important for every single business, we want to let you in on a little secret: we’ve made it accessible to everyone. That includes you! We’ll get into more on that shortly, but for now, here’s why it’s so crucial to have nice looking graphics for your business.
Table of Contents
- Why Graphic Design Matters
- Outsourcing Can Be Difficult, But It Doesn’t Have To Be – Here’s How To Outsource Graphic Design
- When Money Is No Object And You Don’t Care About The Cost of Outsourcing Graphic Design…
- 8 Ways To Get Better Results When You Outsource Graphic Design
- What Happens Next? Are You Ready To Outsource Graphic Design Like a Champ?
- Leave a Reply Cancel reply
Why Graphic Design Matters
Great graphic design increases trust in your brand, it helps you sell more, and therefore it helps you grow your business. There are numerous studies that showcase just how essential it is to build trust and to tell a story with your brand’s design and aesthetics, but to put it succinctly, bad design will hold you back. Great design will propel you forward.
We could go on and on about how important it is to have a great design aesthetic for your business, but frankly it’s self-evident and you’ll realize how common poor design is once you start knowing what to look for. In this digital world of ours, it’s becoming more important than ever to stand out visually.
Outsourcing Can Be Difficult, But It Doesn’t Have To Be – Here’s How To Outsource Graphic Design
The big challenge with outsourcing is that you have to know at least a little bit about the skill or trade in order to know whether you’re getting good results from your service provider. You don’t have to be an expert in order to outsource something successfully, but the more you know – the more it helps.
If you’re not an SEO expert, for example, then you have to take a huge leap of faith when you hire someone to do SEO for your business. If you’re building a website or an app, you have to understand at least the very basics of coding in order to successfully hire a coder. This doesn’t just apply to digital work, though. It’s like this in every field.
If you’re hiring contractors to build you a home, it helps if you have at least a fundamental understanding of how to build a house and what shortcuts to look out for. You get the picture.
When you don’t really know the difference between good work or bad work, it’s easy to get taken advantage of or to not really get your money’s worth. There are always unscrupulous service providers who are looking to take advantage of clients who don’t know any better. Plus, if you did know better, for example if you know enough about SEO to know whether you’re getting quality work delivered or not, you could probably just go ahead and do it yourself – but you don’t know how to do it – which is why you’re outsourcing it in the first place.
It’s a tricky Catch 22 that relies on a certain level of trust, but still trying to learn enough that you can verify the work that’s being done.
Anyways, enough about SEO, coding, or building a home… Let’s get back on topic to talk about what you need to know before you outsource graphic design.
When it comes to outsourcing graphic design, all of the aforementioned struggles from every other industry ring true, except there’s one key difference.
Design is visual. You’ll feel a certain instinctual response when you see designs, even if you’re not studied in the principles of design. Most people can tell whether or not something looks halfway decent, even if they don’t understand the fundamentals of why it looks good to them. On that same note, this also rings true when we’re talking about poor design. Your customers will know something looks off, even if they aren’t designers and they can’t pinpoint exactly what’s wrong.
Expensive design firms run the game when it comes to large companies, but you don’t need a huge budget to outsource design work like a boss.
When Money Is No Object And You Don’t Care About The Cost of Outsourcing Graphic Design…
When money is no object, you can afford to hire the most expensive designer and to pay for revisions, you can afford to spend unlimited amounts of money and it won’t really make a dent. Most of us aren’t billionaires, we’re small business owners and we have limited budgets. We can’t afford to test out a bunch of different designers, paying a high rate each time, in hopes of finding the perfect fit. We need to get it right the first time.
8 Ways To Get Better Results When You Outsource Graphic Design
You don’t need to have a massive pile of cash to outsource graphic design like a billionaire would, though. We’re here to level the playing field, to open up the perks of high-end design to every single business owner, streamer, content creator, publisher, webmaster… all board, everybody, the next stop is killer design.
Here’s how we help you achieve 10-figure results with a 3-figure budget. Yes, really.
8. Have a Clear Budget
Having a monthly design budget that is set in stone is one of the key benefits we offer to our subscribers. Instead of paying $1000 one month, $600 the next month, $2000 the next month… our service is always going to cost you the same price (by the way, the price is much lower than those examples).
This allows you to keep a consistent budget, so you’re always getting incredible value for your money and you always know how much you’ll be spending on design each month. No surprises, just consistency so you can rely on business as usual. It’s a comforting thing when you can get into a flow, knowing what you’ll have to spend, and just getting the work done for your clients and customers without having to worry about design. We make it all easy for you, and we make it fit within your budget.
Imagine a scenario where you hadn’t heard about us, and you hire Designer 1. They do an okay job, but you need some revisions, so you end up having to pay extra for that. While they’re halfway through finishing your work, they decide to disappear (happens all too often, unfortunately). Now, you’ve already paid for the job twice, and it’s not even done yet. So, you hire Designer 2, they pick up where Designer 1 left off but you have to spend time explaining the scope of your project to them again. After some back and forth, you end up with decent work, maybe they’ll even include some revisions for you. In any case, you’ve basically already paid to have the job done 3 times, just to end up with one successful outcome in the month.
Regardless of what price you place on your time, you’ve already spent way too much money, gone over budget, and you end up stuck in a sunken cost fallacy where some people will stick with a sub-par designer simply because they’ve invested a lot of time and money already, even if they aren’t thrilled with the results. We hate that this happens, and it was a big inspiration for the way we do things differently.
7. Know How to Find Talent
Finding a talented designer isn’t always easy. If you don’t have experience with design and if you don’t understand the principles and fundamentals, it can be near-impossible to land the perfect designer without a lot of trial and error, and a little bit of luck. You may see a few nice things in their portfolio, but it’s not always representative of the rest of their work.
We are experienced when it comes to finding great designers and polishing their skills to fit in perfectly with our workflows and philosophies. We’ve done all of the hard work and the trial and error so that you don’t have to. When you start working with us, you’re gaining the benefit of countless hours spent finding talented designers and bringing them on board our team. We’ve done the heavy lifting so that you can reap the benefits, month after month, design after design.
You can spend your time trying to hire designers, battling against their other clients, and having to start over when they move on or stop working with you – or you can leave all of that up to us, and ensure complete design continuity from our talented team. You’ll have the opportunity to have the same people working on your designs each time, but if they move on at any point, we have a whole team of graphic design wizards who are waiting to take over, without any blips or delays.
6. Have Access to Revisions
Sometimes, you won’t be totally clear on what you want from a design. That’s okay, you can hit us with some ideas, we’ll do our best to turn it into a design concept, and then you’ll probably have a clearer vision of what you want after seeing our concepts. This is a part of the design process, and it’s where we thrive compared to some designers that either offer limited revisions, or change for any revisions. We want to work with you to come up with something that’s perfect, rather than imposing our expertise and refusing to make changes based on your feedback. It has to be a collaboration, where we combine our experience and skills with your desires and vision.
There is a science design, and it’s also an art, but at the end of the day you have a pretty good idea of what you’re looking for, even if you don’t always know how to put it into words or can’t always visualize it perfectly yet. It’s our job to take that information and to turn it into something that will suit your brand perfectly.
We’ll never make you feel wrong or awkward asking for revisions, we’re happy to do whatever it takes to get your design just right, even if it means doing plenty of revisions. And hey, sometimes we won’t get it perfect on the first try – but that’s just part of the process, and at the end of the day, you’ll always be happy with what you end up with.
5. Cut Out The Middlemen
Being able to communicate directly with the people that are doing your design work is so crucial. They’ll listen to what you want and they’ll turn it into something you can see and appreciate. It’s much easier than having it go through a consulting firm and to have the consultants put their own spin on things, muddying the waters between yourself and your designer.
We cut them out of the equation entirely, which makes the whole process a lot smoother and more enjoyable – and A LOT more cost-effective, by the way..
Not only is it smoother for you as the client who is looking for design work, but it’s also a much better experience for the designers so that they can spend their energy on what they do best – design! When designers are given free reign to design and not have to worry about anything else, you’ll get their very best work.
Our formula is perfect for smaller and medium size businesses, and even big businesses who want to spend less time on administrative stuff and more time on growing their business, connecting with their customers, and watching their company grow.
The less time that you have to spend dealing with consultants, or training new designers, or writing standard operating procedures over and over – the more time you can do the high-level stuff that only you can do. That’s the beauty of outsourcing your design work to us – we’ll take care of it from top to bottom, and it’s always full steam ahead.
4. Get Results Quickly
Waiting around for design work to be completed can put a real damper on your progress. When you’re excited to move forward, or to launch something new, don’t put off ordering the designs. You want to give yourself plenty of time, so you aren’t sitting around twirling your thumbs waiting for design briefs to show up.
We’ve worked very hard to achieve impressive turnaround times for our clients. Depending on the complexity of your order, it’s not out of the question for us to finish your work in a day or two a lot of the time, however sometimes it can take a bit longer for larger or more complex projects. In any case, we ensure that we always have a lot of designers available and ready to work so that we can help our clients scale quickly. Some of our competitors save a little cash by being understaffed, which means that the work will eventually get done, but new orders get added to a long queue, so you can forget about seeing your designs any time soon.
The same applies to private freelancers who do design work – there’s only so much work that one person can do. This is where having a large team comes in incredibly useful.
When you have social media graphic design available at your fingertips, you can get posts up covering a variety of trending topics.
3. Own The Rights To Your Designs
Sometimes, a sneaky designer will leave something in the contract where you don’t necessarily own your designs 100%, and if your business gets large enough, you may get that unlucky knock at the door someday claiming you owe them all sorts of royalties. Now, we’re not trying to fear monger, this isn’t a common occurrence – but it can happen. With us, you own your designs, fullstop. The designs are all yours, we don’t hold onto any rights or claim to them. We make them for you, we give them to you, they’re yours and that’s all there is to it.
Great design principles can help with increasing website conversions, so this can be a competitive edge for you over your competitors.
Collaboration with a long-term designer is so much better than having to hire somebody new each time you need work done. Having one design, or a small team of designers, who know what you’re looking for and understand your brand is absolutely crucial. It saves you from having to re-explain things each order, and makes it much easier to scale up.
It saves you so much time and energy instead of having to brief a new person for each project. The sense of familiarity that a designer can have with your project over time is priceless, and as time passes, you’ll probably even notice their designs evolving and improving a bit. As they become more familiar with your brand and your mission and what you’re all about, that will come through in their work. It’s a magical thing to witness, and it’s why the collaboration process between you and your designer is so important. We do our best to stay out of the way so that the chemistry of collaboration can develop.
1. Be Ready to Scale
Being able to scale when it’s the right time can truly make or break a lot of businesses. Scaling too early can lead to all sorts of hiccups, scaling too late can lead to missing the boat altogether.
Speaking of scaling your business, as you grow, you’ll need more design work done but you’ll have even less time to spend on your designers. Having a team who are all based in the same location is vital, because when you need to bring new designers on board, they’ll be sitting right next to your existing designers and they’ll be able to help show them the ropes. The person who you’re initially working with, sits next to your new designers as your business needs scale, and that makes a huge difference.
We’re able to deliver a very personal touch to our work because we put such a huge emphasis on teamwork, both among our team members, but also with you – we’re all a part of the same team and working together yields the best results, time and time again. It’s a proven strategy. Rather than having a bunch of solo-designers all around the world like some of our competitors, our designers all literally work together, and they work for you.
When it’s time to grow your business, you can enjoy the comfort in knowing that we’ve got your graphics covered. Go out there and make some business-magic happen, we’ve got everything under control in the visual department.
What Happens Next? Are You Ready To Outsource Graphic Design Like a Champ?
Now that we’ve gone over the benefits of outsourcing your graphic design to us, please reach out anytime if you would like to learn more or if you have any questions. Take a look around this site to learn how everything works. We cover a lot of very useful marketing and design advice in our blog, so make sure you take a look at that too.
We’ve worked hard to keep our entire process very quick, simple, and easy to follow so everything is very intuitive and you’ll be able to start ordering your graphics as quickly as possible. You won’t believe how soon our designers deliver each order! We’re looking forward to helping your business reach its full potential.