8 Tips to Outsource Graphic Design Like a Billionaire

How do you know whether you should outsource design services? The answer is pretty simple:

Unless you’re a professional graphic designer, outsourcing your graphic and web design work to an expert is the way to go. Still not convinced it makes a difference? Do you think you can create graphics that are “good enough”? Here’s the cold, hard truth:

It’s always painfully obvious when someone without experience or training in design creates their own graphics. Design isn’t something you can just pick up and execute well. Your customers can tell when your graphics look amateurish, and it hurts your business in ways we’ll discuss shortly.

Before diving into why professional graphic design is so crucial for every business, we want to let you in on a little secret: we’ve made it accessible for everyone—including you! We’ll explain more about that shortly. For now, let’s explore why having polished, professional graphics is essential for your business.

Why Graphic Design Matters

A great graphic design enhances trust in your brand, boosts sales, and drives business growth. Numerous studies highlight the importance of building trust and storytelling through your brand’s design and aesthetics. Simply put, bad design holds you back, while great design propels you forward.

We could elaborate endlessly on the value of a strong design aesthetic for your business, but the truth is self-evident. Once you understand what to look for, you’ll notice just how common poor design is. In today’s digital world, standing out visually is more critical than ever.

Outsourcing Can Be Difficult, But It Doesn’t Have To Be – Here’s How To Outsource Graphic Design

The biggest challenge with design outsourcing is knowing enough about the skill to evaluate whether you’re receiving high-quality results from your graphic design service provider. You don’t have to be an expert, but the more you know, the better equipped you’ll be to make informed decisions.

Why Understanding the Basics Matters

If you’re not an SEO expert, hiring someone to handle SEO for your business can feel like a gamble. The same applies to coding a website or building an app—basic knowledge allows you to assess your hire’s work. Similarly, understanding design fundamentals can make outsourcing graphic design projects smoother.

For example, if you’re hiring contractors to build your home, knowing the basics of construction can help you identify shortcuts or red flags. It’s the same with outsourcing creative services like logo design or marketing materials.

Without this knowledge, you risk being overcharged or stuck with underwhelming results. Unscrupulous service providers often exploit uninformed clients. While you don’t need to become a professional designer, gaining enough understanding to recognize good work is crucial.

Why Outsourcing Graphic Design Is Unique

Unlike SEO, coding, or construction, design has a distinct advantage: it’s the visual and creative process. Even without formal training, most people can instinctively recognize high-quality graphic designs and spot when something feels “off.”

Your customers notice these details, too. Poor design can harm your brand image, even if your audience can’t articulate what’s wrong. That’s why partnering with talented graphic designers or a reliable graphic design outsourcing service is essential.

Do You Need a Big Budget for Quality Design?

Many assume only large companies can afford professional graphic design by hiring top-tier graphic design agencies or freelance designers. While premium services have their perks, you don’t need an unlimited budget to outsource graphic design work successfully.

Affordable options, such as unlimited graphic design services, allow businesses of all sizes to access professional results without breaking the bank.

These services often include unlimited revisions, custom designs, and access to graphic design in-house team—all for a fixed monthly fee.

Qualities of a Good Graphic Design Firm or Designer

Creativity and Innovation

A great graphic design firm or designer should bring creativity and innovation to every project. Their creative output should reflect your brand’s identity while pushing the boundaries of design.

Attention to Detail

A talented designer must have an eye for detail, ensuring that every aspect of the design, from color choices to layout, aligns with your brand’s visual identity. Whether it’s for social media graphics, packaging design, or any other design service, attention to detail can make all the difference.

Strong Communication Skills

A good designer listens carefully to your design requests, understands your goals, and provides clear updates throughout the design process. Seamless collaboration ensures that the final design meets your expectations.

Technical Proficiency

A good designer or design firm should be highly proficient in industry-standard design tools like Adobe Creative Suite and have experience with different design services such as web design, video editing, and packaging design. They should be able to work with various file formats and adapt to your project’s specific needs, whether it’s a logo design or a complex design project.

Understanding of Branding

For a design service to truly elevate your business, the designer must understand the importance of consistent branding. The best designers will create designs that not only look good but also align with your brand image and visual identity, helping you stand out in a competitive marketplace.

Ability to Meet Deadlines

Whether you’re working with freelance graphic designers or graphic design companies, timely delivery of high-quality designs ensures your marketing efforts stay on track. A professional designer should be reliable, managing design requests efficiently to meet agreed timelines.

Adaptability and Flexibility

A good designer or design team is adaptable and flexible, capable of working on a range of design projects, from simple logos to more complex creative solutions. They should be open to feedback and willing to make revisions to ensure the final product aligns with your vision.

The Visual Impact of Scale Design Efforts

Design is visual. You’ll feel a certain instinctual response when you see high-quality designs, even if you’re not studied the principles of design. Most people can tell whether or not something looks halfway decent, even if they don’t understand the fundamentals of why it looks good to them.

On that same note, this also rings true when we’re talking about poor design. Your customers will know something looks off, even if they aren’t designers, and they can’t pinpoint exactly what’s wrong.

Expensive design firms run the game when it comes to large companies, but you don’t need a huge budget to outsource logo design work like a boss.

When Money Is No Object And You Don’t Care About The Cost of Outsourcing Graphic Design…

When money is no object, you can afford to hire the most expensive designer and pay for revisions, you can afford to spend unlimited amounts of money, and it won’t really make a dent.

Most of us aren’t billionaires, we’re small business owners, and we have limited budgets. We can’t afford to test out a bunch of different graphic designers, paying a high rate each time in hopes of finding the perfect fit. We need to get it right the first time.

8 Ways To Get Better Results When You Outsource Graphic Design

You don’t need to have a massive pile of cash to outsource graphic design like a billionaire would, though. We’re here to level the playing field, to open up the perks of high-end graphic design services to every single business owner, streamer, content creator, publisher, webmaster… all board, everybody; the next stop is killer design.

Here’s how we help you achieve 10-figure results with a 3-figure budget. Yes, really.

8. Have a Clear Budget

Having a monthly design budget that is set in stone is one of the key benefits of the unlimited graphic design service we offer to our subscribers.

Instead of paying $1000 one month, $600 the next month, and $2000 the next month… our service is always going to cost you the same price (by the way, the price is much lower than those examples).

This allows you to keep a consistent budget, so you’re always getting incredible value for your money, and you always know how much you’ll be spending on design each month. No surprises, just consistency, so you can rely on business as usual.

It’s a comforting thing when you can get into a flow, knowing what you’ll have to spend and just getting the work done for your clients and customers without having to worry about design. We make it all easy for you, and we make it fit within your budget.

Imagine a scenario where you hadn’t heard about us, and you hire Designer 1. They do an okay job, but you need some revisions, so you end up having to pay extra for that. While they’re halfway through finishing your work, they decide to disappear (which happens all too often, unfortunately).

Now, you’ve already paid for the job twice, and it’s not even done yet. So, you hire Designer 2, and they pick up where Designer 1 left off, but you have to spend time explaining the scope of your project to them again.

After some back and forth, you end up with decent work; maybe they’ll even include some revisions for you. In any case, you’ve basically already paid to have the job done 3 times just to end up with one successful outcome in the month.

Regardless of what price you place on your time, you’ve already spent way too much money and gone over budget, and you end up stuck in a sunken cost fallacy where some people will stick with a sub-par designer simply because they’ve invested a lot of time and money already, even if they aren’t thrilled with the results.

We hate that this happens, and it was a big inspiration for the way we do things differently.

7. Know How to Find Talent

Finding a talented designer isn’t always easy. If you don’t have experience with design and if you don’t understand the principles and fundamentals, it can be near-impossible to land the perfect designer without a lot of trial and error and a little bit of luck. You may see a few nice things in their portfolio, but it’s not always representative of the rest of their work.

We are experienced when it comes to finding great designers and polishing their skills to fit in perfectly with our workflows and philosophies. We’ve done all of the hard work and the trial and error so that you don’t have to.

When you start working with us, you’re gaining the benefit of countless hours spent finding talented designers and bringing them on board our team. We’ve done the heavy lifting so that you can reap the benefits month after month, design after design.

You can spend your time trying to hire freelance designers, battling against their other clients, and having to start over when they move on or stop working with you – or you can leave all of that up to us and ensure complete design continuity from our talented team.

You’ll have the opportunity to have the same people working on your designs each time, but if they move on at any point, we have a whole team of graphic design wizards who are waiting to take over without any blips or delays.

6. Have Access to Revisions

Sometimes, you won’t be totally clear on what you want from a design. That’s okay; you can hit us with some ideas, and we’ll do our best to turn it into a design concept, and then you’ll probably have a clearer vision of what you want after seeing our concepts.

This is a part of the design process, and it’s where we thrive compared to some designers that either offer limited revisions or change for any revisions.

We want to work with you to come up with something that’s perfect rather than imposing our expertise and refusing to make changes based on your feedback. It has to be a collaboration where we combine our experience and skills with your desires and vision.

There is a science design, and it’s also an art, but at the end of the day, you have a pretty good idea of what you’re looking for, even if you don’t always know how to put it into words or can’t always visualize it perfectly yet. It’s our job to take that information and turn it into something that will suit your brand perfectly.

We’ll never make you feel wrong or awkward asking for revisions; we’re happy to do whatever it takes to get your design just right, even if it means doing plenty of revisions. And hey, sometimes we won’t get it perfect on the first try – but that’s just part of the process, and at the end of the day, you’ll always be happy with what you end up with.

5. Cut Out The Middlemen

Being able to communicate directly with the people that are doing your design work is so crucial. They’ll listen to what you want, and they’ll turn it into something you can see and appreciate.

It’s much easier than having it go through a consulting firm and having the consultants put their own spin on things, muddying the waters between yourself and your outsourced designer. This is a key consideration in any consulting business plan.

We cut them out of the equation entirely, which makes the whole process a lot smoother and more enjoyable – and A LOT more cost-effective, by the way.

Not only is it smoother for you as the client who is looking for design work, but it’s also a much better experience for the designers so that they can spend their energy on what they do best – design! When designers are given free rein to design and do not have to worry about anything else, you’ll get their very best work.

Our formula is perfect for smaller and medium-sized businesses and even big businesses who want to spend less time on administrative stuff and more time on growing their business, connecting with their customers, and watching their company grow.

The less time that you have to spend dealing with consultants, training new designers, or writing standard operating procedures over and over – the more time you can do the high-level stuff that only you can do.

That’s the beauty of outsourcing your design work to us – we’ll take care of it from top to bottom, and it’s always full steam ahead.

4. Get Results Quickly

Waiting around for design work to be completed can put a real damper on your progress. When you’re excited to move forward or to launch something new, don’t put off ordering the designs. You want to give yourself plenty of time so you aren’t sitting around twirling your thumbs, waiting for design briefs to show up.

We’ve worked very hard to achieve impressive turnaround times for our clients. Depending on the complexity of your order, it’s not out of the question for us to finish your work in a day or two a lot of the time; however, sometimes, it can take a bit longer for larger or more complex projects.

In any case, we ensure that we always have a lot of designers available and ready to work so that we can help our clients scale quickly. Some of our competitors save a little cash by being understaffed, which means that the work will eventually get done, but new orders get added to a long queue, so you can forget about seeing your designs any time soon.

The same applies to private freelancers who do design work – there’s only so much work that one person can do. This is where having a large team comes in incredibly useful.

When you have social media graphic design available at your fingertips, you can get posts up covering a variety of trending topics.

3. Own The Rights To Your Designs

Sometimes, a sneaky designer will leave something in the contract where you don’t necessarily own your designs 100%, and if your business gets large enough, you may get that unlucky knock at the door someday, claiming you owe them all sorts of royalties.

Now, we’re not trying to fear monger; this isn’t a common occurrence – but it can happen.

With us, you own your designs, full stop. The designs are all yours; we don’t hold onto any rights or claim to them. We make them for you, we give them to you, they’re yours, and that’s all there is to it.

Great design principles can help with increasing website conversions, so this can be a competitive edge for you over your competitors.

2. Collaborate

Collaboration with a long-term designer is so much better than having to hire somebody new each time you need work done.

Having one designer, or a small team of designers, who know what you’re looking for and understand your brand is absolutely crucial. It saves you from having to re-explain things in each order and makes it much easier to scale up.

It saves you so much time and energy instead of having to brief a new person for each project. The sense of familiarity that an in-house designer can have with your project over time is priceless, and as time passes, you’ll probably even notice their designs evolving and improving a bit.

As they become more familiar with your brand and your mission, and what you’re all about, that will come through in their work.

It’s a magical thing to witness, and it’s why the collaboration process between you and your designer is so important. We do our best to stay out of the way so that the chemistry of collaboration can develop.

1. Be Ready to Scale

Being able to scale when it’s the right time can truly make or break a lot of businesses. Scaling too early can lead to all sorts of hiccups, and scaling too late can lead to missing the boat altogether.

Speaking of scaling your business, as you grow, you’ll need more design work done, but you’ll have even less time to spend on your designers.

Having a full design team who are all based in the same location is vital because when you need to bring new designers on board, they’ll be sitting right next to your existing designers, and they’ll be able to help show them the ropes.

The person who you’re initially working with sits next to your new designers as your business needs scale, and that makes a huge difference.

We’re able to deliver a very personal touch to our work because we put such a huge emphasis on teamwork, both among our team members and also with you – we’re all a part of the same team, and working together yields the best results, time and time again. It’s a proven strategy.

Rather than having a bunch of solo designers all around the world like some of our competitors, our experienced designers all literally work together, and they work for you, thus fulfilling the client’s expectations.

When it’s time to grow your business, you can enjoy the comfort of knowing that we’ve got your graphics covered. Go out there and make some business magic happen; we’ve got everything under control in the visual department.

What Happens Next? Are You Ready To Outsource Graphic Design Like a Champ?

Now that we’ve gone over the benefits of outsourcing your graphic design to us, please reach out anytime if you would like to learn more or if you have any questions.

Take a look around this site to learn how everything works. We cover a lot of very useful marketing and design advice in our blog, so make sure you take a look at that too.

We’ve worked hard to keep our entire process very quick, simple, and easy to follow so everything is very intuitive, and you’ll be able to start ordering your graphics as quickly as possible.

You won’t believe how soon our graphic designers deliver each order! We’re looking forward to helping your business reach its full potential.

FAQ

What is outsourcing in graphic design?

Design outsourcing involves enlisting the services of design agencies or freelance professionals to manage design-related assignments or projects that would otherwise be conducted within the organization.

This approach proves advantageous, particularly for businesses lacking the necessary resources or specialized knowledge to manage specific design tasks or seeking cost-reduction strategies.

Who should not outsource graphic design?

Consider the following factors to determine if you need graphic design outsourcing:

Assess whether your business requires a consistent flow of design tasks to justify outsourcing. If your needs are small, hiring freelancers, especially for individual projects like logo design, might be more suitable.

While outsourcing may seem cost-effective, remember that administrative overhead and the need for careful vetting can add to the overall expense, potentially affecting your budget calculations.

Ensure the outsourcing service aligns precisely with your needs. Choosing the wrong team could hinder rather than bolster your business growth. Seek a team that comprehends your specific requirements, such as email marketing expertise along with design skills, to optimize outcomes.

Who should outsource graphic design?

It is a common misconception that only financially constrained companies or small businesses resort to outsourcing, but in reality, established brands, many with in-house design teams, find outsourcing beneficial.

Outsourcing enables these brands to optimize their in-house designers’ efforts by allowing them to focus on overarching design strategies. Rather than burdening their internal team with every minor graphic task, such as social media and email graphics, outsourcing becomes a valuable resource.

This approach isn’t limited to a specific industry. Most types of agencies such as advertising agencies, marketing firms, web design companies, and even internal marketing teams across various sectors are turning to outsourcing to efficiently manage diverse content demands.

What are the top reasons companies outsource design services?

One of the primary reasons why companies outsource creative design services is their potential to reduce labor and operational costs significantly. Also, this approach saves time and effort and provides access to specialized skills and expertise.

Furthermore, it mitigates operational risks during periods of expansion or scaling. Additionally, it allows businesses to optimize their resources and redirect them toward other strategic initiatives.

Where are the platforms used for outsourcing graphic design services?

You can outsource graphic design services through platforms like Upwork, Fiverr, and Freelancer for freelance designers, or use unlimited design services like Graphically, Design Pickle and Penji for a fixed monthly fee.