A few years back, “branding” and “brand identity” were limited to corporations with a vast marketing presence and budgets. All other small businesses and start-ups were satisfied with a simple logo, business cards, and letterheads.
But today, branding has become an integral part of the business world, regardless of the size and nature of the business. As a result, even Freelancers and consultants must upgrade their branding game to succeed in this competitive world.
As an entrepreneur, you must highlight your brand in everything you do. This includes web page design, logo, typos, business cards, digital presence, and more. You must consider your brand even while creating a pitch deck or brand presentation.
The brand presentation goes beyond highlighting your ideas/ messages or pitching your business. But why are they so important?
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Why are compelling Branding Presentations a must?
If you look at all the brands that have withstood the test of time, we will see that they have a strong brand presence. A solid brand presence will make the brand more recognizable.
When we think of branding, presentations are the last thing that comes to mind. However, they play a crucial role in all businesses. By creating and ideating a good brand presentation, you will be able to:
- Look professional and gain the trust of your clients– Branding your presentation will showcase the effort and time you invested and your commitment and professionalism.
- Highlight your business values– Brand presentations allow you to showcase your brand’s personality and voice.
- Make presentation memorable– A good brand presentation will make your brand more memorable.
- Distinguish yourself from your competitors- Through a good brand presentation, you can showcase how your business is different from your competitors.
Top 8 tips to ace your next brand presentations
Here are the best tips to improve your brand presentations and ensure that the presentation serves its purpose-stand out from your competitors.
1. Understand the goal of your presentation
You might have come up with a catchy eye presentation, but it is a total waste if it does not provide clear points or ideas. Therefore, before you start designing your presentation, you need to know what messages and ideas you want to convey and what you want to achieve.
For instance, if you present a logo design idea to a client, you must take them through your thought process.
Come up with a well-thought-out story about the relevance of the color, icons, fonts, and layout. And explain how the logo will help bridge the gap between the brand and the targeted audience.
2. Align your presentation with your brand elements
Building a brand image is crucial whether you are a business or a solo hustler. To achieve your goal, make sure that your brand presentation resonates with your brand’s voice.
Whether you are trying to sell a product, service, or idea through your presentation, the chance of achieving your goal will increase if you build a solid brand identity for your business. So, ensure that your presentation has all the essential branding elements like logo, fonts, brand color, and page layout.
This will give you a professional look, which is vital for gaining the consumer’s trust.
3. Take your audience on an emotional journey
What is the first emotion people feel when they think about a presentation? Boredom! The thought of seeing charts and texts is indeed dull. So, as a presenter, spice up your presentation if you want your audience to listen to what you want to say.
You can tell unique and emotional stories to make a dull topic interesting. It is proven that storytelling can evoke powerful emotions in the audience.
Check this video if you want to learn how to come up with compelling stories for your presentation.
4. Do not drag your presentation
People’s attention span is 8 seconds, less than that of a goldfish. Therefore creating a lengthy presentation and stuffing all your slides is a bad move.
We might have heard people telling you to finish your presentation in a few slides. But contrary to this popular belief, it is advised to use a lot of slides to tackle the issue of reducing attention span.
Instead of stuffing a slide with tons of points and discussing it for a long time, using multiple slides to illustrate what you want to say is recommended.
5. Showcase your creativity
One of the crucial factors that make a brand presentation fantastic is creativity. You can add a flair of creativity by integrating effects and transition features of PowerPoint, adding images, clip art, and more.
However, make sure that you do not go overboard. For example, do not add images and transition on the same page. This will only make your presentation cluttered.
You must find ways to make your presentation engaging, fun, and creative. But remember to keep it simple to avoid any distractions.
You can check this out to find the best ways to make your presentation creative.
6. Use humor in your brand presentations
If you want to make your branding presentations memorable and subject to discussion, then adding a flair of humor can be the best thing to do.
To make your presentation entertaining and fun, you can use the following formats:
- Throw Jokes
- Use memes and Gifs
By using these formats, you will be able to make the audience laugh, and they will remember your presentation. But make sure not to use sensitive and nerdy jokes. Also, do not overuse them. Using it often may distract the audience, and they won’t see what is essential.
You can check out this video for tips on using humor in your next presentation.
7. Proofread your presentation
Even if you feel that you have come up with a superb presentation that aligns with brand guidelines, it is essential to proofread each of your slides with someone.
You might have gone through your presentation multiple times. But proofreading will help you see different perspectives.
Nothing can be more embarrassing than standing in a room full of professionals and realizing that you have made a spelling mistake. Understand that each error will make you and your brand look unprofessional, making them hesitant to collaborate on a business project with you.
8. Practice multiple times
Practice your presentation multiple times. The more you practice, the more you can figure out its gaps and flaws. In addition, it will help you identify any unnecessary information or weak points that will hinder you from nailing your presentation.
Roll out a fantastic brand presentation!
Remember that you cannot control how the audience perceives your brand. The only thing you can do is ensure that you are making your maximum effort and putting forward the best foot forward while conversing with your customers and prospects. So, make sure you are following these guidelines when giving your brand presentations.
Get ready to roll out a perfect brand presentation that your clients will remember and discuss even after the presentation is over!
