branding packages

Branding Package Examples & What To Include In Branding Package?

If you’re a brand, you know how challenging it is to differentiate yourself from competitors. Connecting with your audience is crucial, and branding plays a vital role in establishing your identity and reflecting it in your products and services. The right image attracts the right audience. So why do you need a branding package to stand out? Because uniqueness is the key to reaching new heights.

In this article, we will discuss about

  • Branding package and its assets
  • Things to include in the branding package
  • Branding package costs
  • Branding package examples

  •  A branding kit consists of all the visual assets required to create a unique brand image.
  • The branding package comprises a variety of digital and print assets, which are useful for designers working on design projects for a brand.
  • The assets included in the package encompass logos, color palettes, typographic choices, business cards, and more.

To maintain a cohesive brand image, you can invest in an efficient branding package. It has been proven that an effective branding package can help boost your sales and revenue, as customers’ purchasing decisions are often influenced by the aesthetics and design elements of packaging and services. This article aims to help you learn more about branding elements, what they should include, their cost, and offer tips. Read on to know more.

What is a Branding Package?

what is branding package?

The branding package is a collection of all the assets a brand needs to build a unique brand identity. This includes a set of digital and physical resources to establish the company’s image. In simple terms, each item in the package has a desired style that brings together a cohesive message of the brand, resonating with the target audience. The consistency of these details is what helps define a brand of its own and builds security and trustworthiness among your audience.

The branding package is also known by a variety of names, such as branding kit, business branding packages, brand identity packages, or even corporate identity packages.

Here are the most common scenarios where a company might be looking for a branding package.

  • A startup business going live
  • A brand refresh or an update
  • Launch a major marketing campaign
  • Recreating an existing brand image


Things to Include in a Branding Package

what to include in a branding package?

Before discussing the important aspects of a branding package, as a company, you should conduct competitive research. Look into your competitors and examine what they’ve included in their brand package. This can give you insights into what to include and what to avoid. After all, you don’t want to end up with the same brand image as your competitor, right? Your goal is to stand out and be the best. Therefore, this branding package will also affect your marketing strategy. It’s essential to gather opinions from your team and, if possible, obtain customer feedback. Once you have this information, it will be easier to make decisions. However, it’s crucial to ensure that your branding package aligns with your goals and objectives.

Here are the essentials you must include while creating a branding package:

1. Logo Design

1. logo design

The logo stands for the company; it’s the mirror or face of the company that can propel it to new heights. You can always relate to your favorite brands through their logo, and I bet you remember it clearly, even today. The idea of emotionally connecting with a brand is often through a well-designed logo. Therefore, the most essential thing that must be included in the package is your custom logo. For optimal results, you can also easily include several variations of the logo to build a cohesive brand identity across all formats. Research has shown that consumers frequently buy from recognizable logos, and many avoid brands that have unattractive logos.

The logo can be considered the most crucial branding investment. I can’t stress enough the need to have a unique logo and make it visually appealing. The logo may combine text and images to represent the brand, defining your organization’s color palette, typography, and more. It serves as the first asset in your branding package, guiding the design process for other assets. Therefore, finalizing the logo first also helps in building a consistent branding package.

What you can expect

When you’re thinking of a company identity package, you can expect the following

  • At least 3 to 5 logo concepts to choose from.
  • A primary logo that serves as the main foundation of the brand.
  • Logo variations similar to your primary logo.
  • A logo guide explaining its application across different formats.

When considering a company identity package, you can expect the above elements. A logo designer should present you with various concepts to choose from, ensuring that the final logo not only looks aesthetically pleasing but also encapsulates your business’s vision. Feedback from clients, shareholders, and other stakeholders can also be valuable in finalizing your brand’s new logo.

The logo’s one-page guide should ensure

  • Minimum white space around the logo
  • Logo variants – black and white variations, horizontal or vertical, and more
  • Logo typefaces
  • Logo color palette
  • Recommended minimum size and shape
  • Logo rules and guidelines

2. Brand Style Guide

2. brand style guide

The next most important asset in a branding package is a style guide. A Style guide is a manual that showcases how and what your brand is to promote a consistent design strategy. The style guide consists of guidelines, rules of logo usage, and other necessary details to help designers, content writers, and other employees develop marketing materials.

The most comprehensive style guides also incorporate rules of grammar, formatting, and word choice. This asset is also called branding standards, as this will be a reference for everyone who’s working on your company’s branding. It’s like the holy book of your brand to get the right guidance. Ensuring you’ve included all types of information in your style guide can create a proper brand experience for your clients and audience without confusing them. This comprehensive rulebook is necessary for website designers, advertisers, content teams, employees, and clients to let them know how your brand should and shouldn’t be displayed.

What can you expect:

  • Brand positioning: It should showcase the company’s vision, objectives, purpose, and voice.
  • Logo guidelines: It should include the elements of your logo and how it should be used.
  • Typography: Information about your typeface and typeface system.
  • Color palette: Information regarding your brand colors.
  • Photography: A list of images approved for branding use, including best practices for image tonality and any image treatments.
  • Graphic design elements: Custom graphic shapes, patterns, and icons that suit the organization’s corporate identity.
  • Illustration: Stock or custom-made illustrations that can be used for branding.
  • Collaterals: A list of materials where your branding can appear, such as presentations, posters, letterhead, and more.

3. Brand Typography

3. brand typography

The typeface you choose for your brand will leave a lasting impression, as it significantly impacts how people perceive your brand. Typography is a vital component of your branding package as it enhances the overall appearance of your brand through text. Deciding on your logo typeface is the first step, where you consider various options. Each typeface, whether it’s script, serif, or sans serif, conveys different emotions and feelings. Serifs are traditional, reliable letterings that exude a classy visual appeal, while sans serifs represent a more modernized typeface style preferred by brands seeking a contemporary feel.

Next, you need to select specific for various content purposes, such as websites, printing, marketing materials, and long-form content. The type of lettering, text size, and placement should be finalized in advance to ensure they are consistent across all platforms and materials, forming a crucial part of your branding package.

What you can expect:

  • The branding package should consist of rules and information regarding your brand’s font system.
  • A list of typefaces and lettering used for your brand, whether it’s custom fonts.
  • Font system that includes primary, secondary, and digital typefaces.
  • Type hierarchy: a combination of font styles for headings, body copy, CTAs, etc.

Fonts have more power than you think, so choose letterings for your brand wisely. Consider typography as a medium to connect and communicate with the world, as the most famous fonts would be recognizable even when taken out of context.

4. Color Palette

4. Color palette

You can’t overlook the aspect of color in any design, can you? To maintain a consistent visual identity, the color palette of your brand should be top-notch. A color palette contains all the brand colors you use to create your logo, advertising, signage, product packaging, stationery, social media, and other marketing materials. The colors you finalize for your brand should represent the overall brand personality you are aiming for. Color can easily elicit an emotional response from your target audience, making your brand more easily recognizable and memorable to them.

What you can expect

Here are the things you should include in your branding package for the color palette:

  • It has a custom color palette curated for your brand.
  • The color palette’s RGB, CMYK, and hexadecimal codes.
  • Color system detailing which colors to use for what purpose, including primary and secondary color palettes.
  • Information and rules about colors used for marketing content, channels, or products.

The consistent use of colors across all platforms can reinforce the cohesiveness of your brand, and as you already know, color conveys emotion.

Digital Assets of Your Branding Identity Package

Digital assets for brand package

Here are the list of digital assets you need to include in your branding package

Email Template

email templates

Your brand identity should be reflected in email templates as well. If you use email marketing, you should showcase to your clients that you maintain consistency and branding across all mediums. Your email template should include logos, typefaces, icons, and colors that are already mentioned in the style guide. This can be also utilized for creating a new presentation template to help your business shine.

What you can expect: Personally, ask your design partner to provide you with a few samples of email templates that you can choose from. Here, your design partner will request a style guide, and you can provide it so that the email template defines your brand.

Business Cards

business cards

Business cards are still trending and can be considered a positive brand asset. They remain an effective marketing tool, so you should include them as part of your branding package. Your business card design should be minimalistic and designed in a simple way that perfectly maintains your brand’s visual personality.

What you can expect: Let your designer study the style guide thoroughly. This can help them create clean and simple cards that will last longer.



Some branding packages offer website templates, especially in 2024, when your website serves as your digital front face, introducing your brand to your target audience online. A beautiful and striking website design can encourage visitors to stay longer on your site. Your website should include every asset mentioned in the branding list.

What you can expect: The style guide acts as a rulebook for UI/UX designers to web developers when creating a website to ensure consistency is maintained throughout the site. You can also make use of collateral such as custom illustrations, images, and icons for your site, helping it stand out.

Digital Advertising Graphic Design Services

social media graphics

Considering the social media graphics like banners, posts, and templates utilized by your brand is crucial. Thus, including digital advertising designs as part of your branding package is a wise decision. This ensures that your marketing campaigns are effective in reaching a wider audience. Beforehand, it’s important to identify which platforms you’ll be utilizing. Then, you can request your designer to create custom templates along with other design assets for you. This can be seen as developing a comprehensive approach to your branding.

What you can expect: Provide detailed information regarding your collaterals and specifics about your advertising campaigns so that the designer can ensure consistency in size and format across all channels and assets.

Guide to Branding Package Examples

If you really want to get inspired by brand identity package examples. Take a look at these

1. Happy Tooth Brand Identity Design

happy tooth brand package

Happy Tooth is a pediatric dentistry whose adorable branding package was designed by Hoodzpah. The color yellow is used to evoke a sense of fun and warmth. The package includes a complete logo system featuring four signature fonts. Each logo clearly aligns with the extended color palette, making it easier for the brand to maintain consistency in its messaging.

2. Austrian Biologist Association Full Branding Package

Austrian biologist association branding package

You can notice a natural mix of hand-drawn images and contrasting colors in the beautiful brand package of the Austrian Biologist Association. The background is white, while it uses green for the brand name, and a touch of red that acts as an accent.

3. My Next Season Graphic Elements

My Next season branding package

My Next Season is a company that helps its clients make smooth career transitions. Their rebranding was done by a freelance designer, J.D. Reeves. The simple leaf design and minimalist appeal give the brand identity a more modern look. The color palette sticks to the overall design theme, and you can notice the same approach in their typographic decisions.

4. Haystack Branding Package

Haystack branding package

If you are looking for a visual identity package example that showcases a strong brand identity, check out Haystack’s package designed by the Balkan Brothers design team. If you look closely, you can see the vivid usage of secondary colors and how they are combined to form a visually appealing brand aesthetic. The color palette incorporates the HEX, RGB, and CMYK values for each color, making the designer’s work more convenient.

5. Awsm Sauce – New Business Branding

AWSM Sauce branding package

The AWSM Sauce brand identity emphasizes sustainability. Their vision is clearly evident in their illustrations, logo, packaging, and icon system. The package was created by Herefor  Design Studio to make their visual identity a treat for their clients and customers.

Need a Branding Package Cost Estimate?

do you need a branding package cost?

An efficient branding package is a necessity for every brand, as it enhances the brand’s visual identity. However, the cost of obtaining such a package can vary depending on the specific needs of the brand and the pricing structure of the designer or agency involved. For instance, a freelance graphic designer will typically charge less compared to a larger design agency.

Agency pricing: Full-stack branding agencies offer comprehensive services, from creating collaterals to implementing marketing strategies, which can result in a more expensive package. If you choose to hire a full-stack agency, it may be beneficial to agree on a retainer or sign a contract committing to a minimum service term. The cost of complete branding services from a full-stack agency can range anywhere between $5,000 to $100,000.

Freelancer pricing: Freelancers typically charge by the hour, making it easier to estimate the cost of creating a complete branding package. Their rates can vary widely, ranging from $15 to $300 per hour based on their skills and experience.

To provide an estimate, below is a list of approximate prices for individual assets that can form a complete branding package:


           Asset                      Low-end rates              High-end rates
   Logo Creation                           $10                   $60,000
   Marketing materials                           $5000                   $25,000
   Website                           $5000                   $25000
   Social media                           $10  Hundreds of thousands per year
  Signage & Advertising                          $20,000                $250,000 annually


These numbers are just estimates, as each branding package can be unique. It all depends on your vision, scalability, and future plans. On the other hand, low prices don’t necessarily mean low-quality results; you can find good agencies that provide expert designers at a reasonable cost on a retainer.

Branding Package For Your Business

A branding package is an essential part of your marketing strategy if you want to build an impressive brand identity. If you’re in need of a new and effective branding package, budget shouldn’t get in the way of having a full experience. Every brand design should stand out from the rest, making each branding package unique. This uniqueness can be reflected in the pricing of the common branding elements. Therefore, as a company, make sure you’re investing in the right package that helps you achieve your goals easily.

To measure if your branding package is successful, you can start by looking at branding metrics such as customer satisfaction, leads generated, and social media engagements. Here at Graphically, you can access the expertise of high-quality, in-house design without the overhead at an incredibly affordable price. Get unlimited graphic designs, fixes, concept ideas, and mockups from an expert graphic designer who can build a good rapport with your team at a flat monthly rate. You can easily get your logo tomorrow and then request a package design after, still paying a fixed price every month. Additionally, enhance your branding efforts with QR codes created using a QR code generator to seamlessly connect offline and online brand experiences.

So why wait? Build your own brand package now!


1. What is an example of a branding kit?

A branding kit contains all the necessary assets to build your company’s personality across different mediums. Examples include social media designs, product packaging, business cards, banners, and more. You can look at popular brand kits and how they incorporate rules of design to make them memorable and unique.

2. How much does branding cost?

Well, it can vary a lot. You might find some business identity packages for around $1,000, while others could go for over $100,000. It all depends on who’s doing the work and what’s included in the package. If you’re looking at the lower end, around $1,000, you might be working with a freelance designer on platforms like Fiverr. With this kind of package, you’ll likely get the basics covered.

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