Whether you are running a small business or an established one, social media plays a vital role in their success and growth.
With millions of people engaging with various social media channels like Twitter, Facebook, Instagram, and Pinterest, it has become extremely important for every business to leverage these channels to connect with its audience, expand its customer base, and boost brand visibility.
In today’s competitive landscape, building a robust social media profile has become very challenging for businesses.
But fret not! With the help of a versatile tool like Sprout Social, you will be able to effectively manage and build your social media profile.
So, what is Sprout Social, and how do you use it to streamline your online presence? Delve into this article to gain a deeper understanding.
What is Sprout Social?
Sprout Social is a social media management platform that enables users to manage and grow their social profiles in one place. It will collect data from all your social media channels and will help you track your performance across these channels.
They provide various tools such as analytics, publishing, engagement, and listening tools that can help you manage all your profiles in one location. With this comprehensive tool, you can easily plan and publish content easily across all social media channels.
How to use Sprout Social for your small business?
If you are a new user, you can look into this guide to learn the step-by-step process to use the platform seamlessly.
Step 1: Sign Up to Access
The first step to get started with Sprout Social is to Sign Up. For this, you can click on “Start Your Free Trial,” where you can choose from Standard, Professional, Advanced, or Enterprise.
Then, click on “Start Your Free Trial” on any plan that you wish to take. Then, enter your name, email address, and password to create a Sprout Social account.
Now, you can go to your registered email ID and log in to your account.
Step 2: Connect Your Social Media Profile
Once you have logged into your Sprout Social account, you will be asked to connect your social media accounts. You can choose the social media platform you want to connect.
You will be asked to authorize Sprout Social to access your account.
For this, you will have to fill in details about your office and what you intend to do with Sprout Social.
Step 3: Set Up Your Dashboard
Once you are done with all the authentication steps, and your account is connected, you will be able to access the dashboard.
Tailor the dashboard by arranging the widgets and sections to suit your preference. The tool also gives you the flexibility to monitor brand mentions, messages, and more.
Step 4: Click on Publishing to Schedule a Post
Sprout Social will enable you to identify your best content and allow you to schedule content. For this, you need to select the Publishing tab from the navigation bar.
Choose the social profiles you wish to post on. Then, click the Compose or Generate Post button.
You can write your post content, add media files, and also select a time when you want the post to go live.
Step 5: Leverage Social Listening
Sprout Social has a tool that enables users to understand their audience better. With the Social listening tool, you can learn what your audience thinks and talk about you.
Click the “Listening” tab in the navigation menu. This tool will enable you to see the feedback, reviews, and opinions about your brand from all social media channels in a single platform. Through this, you will be able to understand what your target audience cares about.
To get a more focused result, you can use the filters and refine the results further. You can refine based on gender, location, language, and age. You can also mention the hashtags, phrases, and keywords relevant to your brand.
On the navigation bar, you will find the default sample keyword “Expresso.” On the top of the dashboard, you will find filters that will allow you to narrow down your focus conversations.
In addition to filters like keywords, sources, and sentiments, you also have the option to narrow down data based on factors such as message type, content type, mobile operation system, and technology.
Step 6: Utilize Social Media Analytics Tool to Analyse Performance
To analyze your performance on various social media platforms like LinkedIn, Twitter, Instagram, Facebook, and Pinterest, you can use the social media analytics tool.
To gain this insight, you have to go to the report tab in the navigation menu.
With the Strategy and Insights tab, you can analyze and understand the growth and impact of your social media profiles. This will help you evaluate the level of audience interaction and find topics and patterns to boost engagement.
The competitor Analysis feature will help you compare your profile with that of your competitor’s profile. This will help you understand where you stand in your niche and what you can do to improve your standing.
Further, you can use the Content Performance feature to determine the performance of your content in various social media channels. Lastly, the Customer Care &Team will give you a report on how effective your team is in responding to different brand messages on different platforms.
Step 7: Filter and Monitor Messages
With the help of the “Smart Inbox” tab on the navigation bar, you will be able to gather messages and brand mentions from different channels in a single place.
By utilizing this feature, you can refine and analyze messages and keywords. In addition, you can also visualize progress using comparative analytics methods from previous weeks.
Overview
Indeed, building a robust social presence is extremely challenging. However, in today’s digital landscape, it is not just an option but a vital necessity to succeed in the competitive realm.
With so many competitors and diverse ways to connect with your customer base, a solid social media strategy is indispensable for reaching and engaging your target audience.
By leveraging Sprout Social, you will be able to improve the social media management for your small business. It will give you insight into an array of reports that can help your brand monitor various metrics pertaining to audience reach, impression, engagement, and more.
So, utilize Sprout Social effectively to gain a positive social media experience for your small businesses.
FAQs
Is Sprout Social easy to use?
Sprout Social provides a straightforward and user-friendly interface that enables you to plan content ahead. They also provide other tools like engagement, analytics, monitoring, and listening, all of which will make your social media management very easy.
What social networks does Sprout Listening integrate with?
Sprout Social’s listening tool presently enables you to access conversations on various channels like Facebook, Instagram, Reddit, Tumbler, YouTube, Twitter, and the Web.
Can you post reels using Sprout Social?
With the help of Sprout Social, you can easily schedule your Reels. Once your Reel is prepared, you can download it from Instagram using the download arrow. Then, import it into Sprout Social, where you can edit it.
What data can I get from Sprout Social Analytics?
Sprout Social offers comprehensive data for your social profiles, such as Facebook, Twitter, Instagram, LinkedIn, and Google+. In addition, Sprout reports include benchmarking at both the team and agent levels, tracking social conversions, and providing insights into campaign performance.
