I’ll just start off by saying that a brand is nothing without its logo. Period. So, if you’re planning to build a successful brand, your logo is the first thing you need to spend your money and energy on, making it one of a kind. If you have no idea how you want your logo to be, you have to look at some other logo designs for inspiration.
Table of Contents
In this article, we will be learning more📝:
- Basics of logo design: Here, we look into how you design a logo that matches your vibe from the start. We will also be looking at different elements that make a great logo.
- How to design a logo in 3 steps: We will look into the easiest way of designing a basic logo or an idea for a logo before you give that idea to an actual graphic designer.
- Logo style ideas: Here, I’ve included some examples of different logo styles that you can get inspired by when making your own logo.
- Places to discover unique logo designs: Here, I will be mentioning some sites where you can go through a few logo style ideas that can help you get started with your design.
A charming and one-of-a-kind logo is a dream for many new startups. For that, the main strategy used by design professionals is to look for logo design inspiration. In this article, I’ve included everything you need to know about basic logo design techniques and how to get inspired by timeless logo styles to create a logo that withstands time and enhances your brand identity.
Understanding Logo Design

As you all know, a logo is a unique image or a graphic symbol (you can call it an emblem as well) that represents a company, brand, service, or product. A logo is the face or the main identification of a particular establishment, enabling the target audience or clients to recognize and distinguish it from its competitors.
Diverse Styles in Logo Design:
1. Realistic
2. Cartoony
3. Negative Space
4. Monoline
5. Abstract
6. WordmarkWhich style is your favorite in designing a logo? 😀 pic.twitter.com/wfvg47YKZY
— Alfrey Davilla (@AlfreyDavilla) January 4, 2024
A well-designed logo is a dream for every company. There are instances where a logo is more famous than the whole name of a brand. Let’s take the example of Nike—a simple swoosh sign is enough to recognize what the brand stands for in the market. We have so many such examples. A well-designed logo clearly communicates the essence of the brand, always conveying its values, mission, and personality. So, if you are in graphic design or a new brand trying to figure out how to design a perfect logo or is in the midst of logo design process, going through different logo styles will help you understand what makes it unique and how it matches the brand’s values.

Now, you’ll look at three big important elements that make a logo more than just a design, but an inspiration and have an impact on the minds of viewers.
Elements of a Great Logo

When you hear the word “elements,” you might think it is about typography, colors, shapes, and more. However, professional designers consider three main elements to get inspired to create a new logo that infuses the concept of a company and its values.
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The three important elements are:
- Simplicity: Making sure the logo is simple throughout is a great way of making a logo easy on the eyes. So the designers try to avoid clutter and unnecessary details, focusing on a clear and straightforward design. For example, the Apple logo is a simple apple shown as bitten at an edge. Its clean, minimalist design makes it instantly recognizable and memorable.
- Relevance: Relevance is the next key element, and the logo representing a brand should be timeless. It should reflect the industry, target audience, and overall branding.
- Versatility: Making sure to design a versatile logo that works well across different mediums and platform sizes is really important. Ensuring the logo looks perfect on a business card to a billboard, a website, or simply a brochure is key. It should also look good in color and black and white, with different sizes, spaces, and textures. The Coca-Cola logo maintains its impact wherever it’s displayed, maybe on the product label or a large advertising banner, and it always maintains its creativity and versatility without introducing different ideas.
How to Find Logo Design Inspiration

Logo design is a challenging endeavor; the final design output should be unique and classy and should not resemble other logos in any way. So, that’s how you get inspired if you have no idea and are simply staring at a blank canvas; here’s how you can get inspiration and take the following suggestions into account.
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The Role of Fonts and Lettering
You have to know that typography is something that impacts the human eye and mind, so you should not be careless when choosing a font for your logo. This means it has to be modern, minimalistic, and sleek, representing your brand in words. I mean, you can’t use an illegible font like graffiti bubble letters to represent your brand; it can look unprofessional. At the same time, you can make use of sans serif fonts or tattoo fonts to represent your brand more formally. I think designers often experiment with various typographic styles to enhance readability and convey brand personality. So finally, it’s your choice whether you want to use a classic serif font or a modern sans serif font.
Current Logo Design Trends
You can check and go through different logo styles that are trending in the market. What are designers talking about? You can go through different social forums or platforms where designers share their portfolios. Understand how they are playing with colors, forms, and shapes. You can also know that there are trends such as flat design, using color gradients, and adding hand-drawn elements.
Influence on Color Schemes and Shapes
You can go and get inspired by your own surroundings. I think natural elements such as leaves, animals, or landscapes can often influence the whole mood of design. If you try to incorporate such designs and develop logos using earthy tones, colors, shapes, or flowing forms to evoke a sense of harmony, growth, and sustainability, it can make your brand feel more homely. It’s like your audience thinks they already know your brand for ages! You can also look through color psychology or theory and choose colors that can evoke emotions.
From Idea to Logo Design in 3 Steps

Branding means how you consistently keep the same color palette, logo, and typography through all your pillars of marketing and showcasing your brand. This way, people will easily recognize you and consider you a top player in the market.
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Now, how do you make a company’s logo that holds the attention and a space in your target audience’s mind? It’s time for you to brainstorm new ideas. Here’s how to create a logo from a simple idea in three steps:
✅Step 1: Type out your company name
You can just write or sketch your company name in a font that matches your overall vibe. You can also get the help of an online logo maker, where you can give your preference for fonts and choices.
✅Step 2: Design it
Now, you can sketch out different designs that make your brand name look good. Add elements like shapes, symbols, and colors that match your brand. You can also get inspired by other logo styles and try to copy them in a unique way.
✅Step 3: Modify it
I’d suggest you modify a logo or personalize it just for your brand. You’re going to customize it with a touch of your brand values or what it signifies or add a mix of hidden details that can’t be copied by other brands. You can create different types of similar logos and ask around to see what people like the best. Then, finalize the logo and check out if it has the versatility.
How to Incorporate Unique Logo Style Ideas

Here are some tips and logo style ideas that you can get inspired by when designing your breakthrough logo.
✅Work with Wonderful Wordmarks
You can use a wordmark or a logotype, which is basically a logo that only has a text-based type that includes your brand name. You can have font pairings to make your company name stand out and use brand colors to amplify it.
✅Intertwine Text and Imagery
This is a logo style where you can add imagery as part of your wordmark, replacing a letter with a symbol that matters to your brand. It can be unique and fresh to the eyes of the viewers. After designing one for yourself, get the opinions of your relatives, friends, and family to see if the customized wordmark is legible for the reader.
✅Placing Wordmark Over Imagery
Here, we are again combining imagery with text, but in this case, the text is layering the image. The image or illustration can be something related to your product or service or some values that your brand stands for. You can also add complementary colors for your wordmark and imagery so that the wordmark is highlighted while the imagery creates a subtle silhouette for the overall logo.
✅Use Unique Icons or Imagery
If you have a long company name, it won’t be easy for you to place a wordmark, and it might not look simple across different designs or sizes. There are many icon options, if you want to make a symbolic logo, the way to get started is to go through different icon selection and find one that represents your brand. So, make sure you can represent your brand with a single unique icon or imagery that can be scaled on any platform. Ensure you use versatile design tools to create symbols or icons that stand out from the rest.
✅Showcase Yourself, Your Brand, or Your Business
You can create imagery or an illustration of what your business does in your logo. This way, you can showcase yourself or your business, allowing your audience to instantly click and connect with your product or service. The visuals in your logo should aim to sell your product or your brand, and your audience should feel eager to connect with you.
Where To Get Logo Ideas

Taking inspiration is no sin; as you get inspired, you can push yourself to create things and excel in that art. If you’re still looking for more logo template ideas, here are some places where you can browse or download to find plenty of detailed logo design ideas before continuing your creative journey of finding the perfect logo.
1. LogoLounge
LogoLounge has a massive library of over 400,000 logo-related designs. So, this website can be seen as an efficient reference resource for all types of graphic designers. This platform also facilitates discussions and the exchange of ideas among peers and clients.
2. LogoMoose
LogoMoose is also an online community where you can explore professional logo designs from around the world. If you’re a designer, it provides a platform where you can submit your logos for feedback and critique, fostering a convenient collaborative environment.
3. Logo Design Love
Logo Design Love is a website created by graphic designer David Airey, which features both contemporary and classic logo designs. This platform also offers insights, opinions, and news on current logo designs.
4. Logospire
Logospire is another platform where they showcase logos that emphasize simplicity and clarity. The site features a continuous scroll of logo designs, each linked to the designer’s website.
5. Behance
Behance is an extensive online gallery for designers featuring a vast array of design projects, including high-quality logos, corporate brand designs, and more. Behance was founded in 2005 and acquired by Adobe in 2012.
Personal Tip✅
As a personal tip, if you’re a graphic designer, I’d suggest you try making unique sketches first for the logo, then proceed to check logo styles for inspiration. I feel like brands can also do the same before they try to see what their competitors’ logos are. For major projects, I try to avoid looking at other logos for a while. It helps keep my ideas fresh and prevents me from unintentionally copying someone else’s work. But before drafting the final logo, just check if there’s any similar logo in the market to avoid similarities and find a unique angle.
I think it’s important to make sure you have a strong concept for what your logo is about. A strong concept can lead to more meaningful and effective logos. You can also try out the new AI tools like MidJourney or Leonardo AI to get logo style inspirations but modify them in order to make a better and unique design.
Takeaway
Logo design is crucial and important for a brand to survive. The most versatile logo format is a horizontal logo as opposed to a stacked logo, so make sure you try to get some final mockups or drafts before deciding which one suits you best. Also, it gives importance to the logo’s functionality. Before exporting logo files, make sure the mark is readable even in small sizes, then tweak it to make it more eye-pleasing for the viewers. It can be difficult to get fresh ideas or fresh fonts that can make a big difference in the overall logo.
If you’re having a problem with finding ideas, you can always connect with us at Graphically. We have professional designers who offer unlimited graphic design and revisions to help your dream logo come out perfectly as you imagined. Our monthly subscription rate also helps you cover other graphics requests and bring your whole brand’s visual identity to reality. I hope this article helped you get inspired to find a logo design that truly matches your brand’s aesthetics. Happy logo designing!
FAQs
1. Which logo style is best?
Combination logos are a great choice when it comes to building strong brand recognition. They’re versatile, making them easy to use across different platforms. Plus, having both text and imagery allows you to better convey your brand’s values and services, giving people a clearer picture of what your business is all about.
2. How do I choose a logo style?
To choose a logo style, start by understanding your brand’s personality and target audience. Think about whether a modern, classic, playful, or professional look fits best. Consider if you want just text (wordmark), an icon (symbol), or a combination of both. It’s also important to keep versatility in mind—your logo should look good on everything from business cards to billboards. Ultimately, pick a style that represents your brand’s values and makes it stand out