Creativity and originality are the keys to standing out in Facebook newsfeeds. But we live in a highly competitive world where creativity alone cannot capture the audience’s attention and drive conversions. You need to come up with the most engaging formats to bring out the desired outcome.
From the days of early still images, Facebook ads library have come a long way. Today, we can find a wide range of formats that are bursting with imagination and creative flair, making Facebook ads more interactive and engaging. In addition, marketers are incorporating best practices to create compelling videos and are integrating animated Facebook ads to drive more conversions.
Let’s take a closer look at the key benefits of using Facebook animated ads and explore practical techniques for creating an animated ad that will provide high ROI.
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5 Benefits of using animated Facebook ads for your business
1. Opportunity for unlimited storytelling
One of the main reasons you consider an animated Facebook ad is its limitless storytelling possibilities.
Animated ads will enable you to use videos and images that cannot be used in any other type of video content. They will allow the audience to experience a magical universe and live their bold imagination.
In addition, they will allow you to go beyond traditional storytelling mechanisms and try new experimental forms. Also, these animated ads will help attract the audience and communicate with them in a way they can digest quickly.
2. Facebook animated ads build trust
An animated Facebook ad will showcase your effort and time in creating it. Even if you are coming up with the simplest animations, an animated ad will communicate your commitment and professionalism. Additionally, you can incorporate all the key components of your brand in a single animated ad without much investment.
By incorporating a compelling animated ad in your Facebook page, you can highlight the core elements of your company. Thus it is a tremendous value add for the audience. A memorable ad will also make your brand recognizable, which is the key to earning their trust.
3. They can bring your services/ products into the spotlight
A well-crafted animated ad has the potential to put your business on the roadmap of your prospects. A good video can pique the audience’s attention, stop the scroll, and encourage the audience to engage with your brand.
In addition, making a compelling animation ad is a way to imprint in people’s memory and emphasize the benefits and key features of your product/ service.
4. Animated Facebook ads are more interactive
Animated ads can break down complex business ideas and concepts and convey them to the audience simply yet engagingly. In addition, they can convey vital information about your products or services. This will enable the users to understand the data immediately, pushing them to act immediately.
You might have seen various posts on Facebook and felt like sharing them with your friends. Then, at the end of the video, you will likely see a Call-To-action like “Like us on Facebook” or “Get in touch with us.”
Expert marketers will creatively share something relevant to their brand and put a call to action. And one of the most creative ways to market your brand is using animated Facebook ads. Since they are attractive, information-rich, and easy to understand, it is quite natural that they get many social shares. Such dynamic content will encourage people to like, comment, and repost.
How to create animated Facebook ads that convert?
Creating Facebook animated ads is about more than just using the best tools in the market. Along with using the right tools, you need the right skills and knowledge to create animated Facebook ads that will attract the targeted audience and encourage them to engage with them.
Here are six effective tips you need to adopt that can help you create perfect animated Facebook ads.
1. Understand the right audience
While creating an advertisement, it is vital to understand your target audience. You need to figure out the audience who is going to engage with your ad. As Facebook is a platform that can target a particular audience, you need to ensure that the design and the theme used for the ad campaign are relevant to the targeted audience.
2. Finding the right time to run the Facebook ad
You need to display the ads at the right time if you want to get the return that you desire. You can go through Facebook Analytics and find the best timing for displaying the advertisements. The brand must run ads at the time with the highest traffic to get the best returns.
3. Using Social Proof
Creativity and imagination are indeed the essences of imagination. Therefore, most animated ads generally give little relevance to adding realistic videos and images. However, adding social proof is effective if you want your ad to be acknowledged by the audience. Adding realistic proof will make your ad more relevant and help build trust in your brand. So, adding social proof in your advertisement, even if the ad is animation, can help your campaign’s success.
4. Go for Retargeting Campaign
Retargeting campaigns are essential if you want to make a massive impact. People will advertise, and in most cases, it won’t be enough to grab the audience’s attention. And retargeting campaigns are the best solution for that. Through these campaigns, businesses can spread brand awareness and bring the audience who are familiar with your products or services back to your brand by coming up with highly interactive animation ads.
These campaigns are an excellent way to attract prospects and retain existing customers. But you need to ensure that whatever message you convey is relevant to the audience. To measure the effectiveness of your retargeting efforts, it’s crucial to understand how to measure ROI on Facebook ads.
5. Creating characters who look similar to your audience
Once you know your target audience, you need to create characters that look like your target audience. You need to ensure that your potential customers can relate to the background and the characters shown in the advertisement. Using this approach guarantees the audience that the particular product or service is exclusively for them, and it can help them with the problem they are facing. This will help in branding and pique the audience’s attention.
6. Evaluate your competitors
Before starting the ad, it is essential to understand your audience clearly. Then, you need to look into their ads and analyze them. This strategy can help you understand the reasons for the success and failure of their advertisement campaigns. This analysis will help you understand the factors relevant to your ad’s success.
By analyzing other animated ads, you will understand if the elements and techniques used in the ads are relevant and align with the standard of Facebook animated ads.
To Sum Up
No one can resist creativity and originality! This is the main reason people integrate animation into advertisements. Animated ads are entertaining, attractive, and memorable and will be able to communicate messages faster in a more exciting manner. Due to these reasons, many brands are using animated ads to stand out in Facebook newsfeeds and drive conversions.
Facebook animated ads are creative and unique. And a well-thought-out ad can build trust. They can put your product in your consumer’s mind map and encourage them to interact with your product or service.
So, embrace the vast world of creativity and imagination of animated Facebook ads and stand out to your audience!
