A One-Page Guide To Facebook Ad Size And Specs In 2024

Well, if you have decided to advertise on Facebook, then you are in the right place. From the baby boomers to Genz, almost everyone is using Facebook for entertainment purposes. People tend to buy from the most talked about social media as well. But, if you are a small business owner and want to expand your sales channel, then you are at the right place.

Facebook has made life easier for people to connect with each other and know whereabouts. Not just that, it has made people aware about the current trends and the products which are most used. That is why, your first advertising social media should be Facebook.

In this article, we will learn about📝

• Why master Facebook ads: Let’s look at some reasons why you need to master Facebook advertising formats. Well, it can definitely help your marketing journey, but there’s more.
• A small guide to Facebook ad sizes and specs: Yes, here you have all details about different sizes and specs for ads you’re planning to post on Facebook.
• Facebook ad design tips and strategies: As usual, I am going to make your day with some personal tips and strategies to optimize your Facebook ads to get maximum impact.

No amount of justification can tell you that Facebook ads are not worth it. Yes, they take money for your ads to be shown on social media, but they will give your website or business a noticeable reach as well. Through this article, I hope you can gain a little idea about what kinds of ideas are available and how important they are.

Why Master Facebook Ad Image, Ad Size And, Ad Placement?

Facebook has made marketing and advertising a little easier by offering its own platform. They have developed a toolkit that is volatile and can be enhanced according to the business’s needs. There are various options for businesses to increase their reach. You can also target your selected audience using the data you provided. However, it’s important to be aware of common Facebook scams, such as phishing attempts and fake giveaways, which can compromise your business’s security. When using Facebook Feed Image Ads, it is crucial to adhere to Facebook’s guidelines for image dimensions and text limitations to optimize ad performance and avoid reduced delivery.

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Here are a few critical things about the Facebook ads:

1. Facebook Audience Network

You should not hope for better user engagement if your advertisement is shabby and has mistakes. A proper format ensures that the ad is well-managed and aesthetically pleasing to the eyes. People get attracted to the websites that have the most interactive ads. This also means that proper formatting structure will give the audience a sense of credibility to trust your business.

2. Professional Presentation

A proper professional presentation of the ads provides a better user engagement to the business. Using the correct Facebook ad presentation gives the customer a sense of trust towards the business. An established ad format and placements of the dimensions, pixels and the quality of the ad will provide the professional outlook on the Facebook page. Different sizes can create disturbance within the Facebook mobile app.

3. Provide A Consistent Aesthetic

Not everyone can understand the art of Facebook advertising. That is why people hire professional graphic designers to develop a perfect, aesthetical poster ad according to Facebook guidelines. People these days look for neutral-colored, aesthetically pleasing products that offer a great variety of deals. Sometimes, even a good product becomes a worst seller because of wrong marketing tactics.

4. Performance Of Ads On Facebook

Content on Facebook has to adhere to the guidelines for Facebook ad sizes. Facebook has its set of technical compliance requirements, which means that if there is improper size and quality measurement, it will take more time to render. There is a possibility that your ad does not load only. To prevent that from happening, it is better to stick to fixed sizes for your campaign. It will give you a much higher customer visibility.

5. Policy Compliance

Facebook offers a variety of image and video size recommendations. This saves Facebook from any kind of risks and violations. Social media promotes a healthy and positive community environment to save anyone from hurtful comments. These policies also save the business from any ad being rejected.

6. Changes In The Facebook Policies

Social media sites like Facebook and Instagram keep updating the application, which leads to changes in the bandwidth of the ad posting. These frequent updates of the Facebook application are necessary to keep the interesting features alive. This article will provide you with Facebook ad sizes for 2024.

Guide To Facebook Ad Sizes And Specs

Facebook has graciously offered its platform for the advertising purpose. Although, there are a variety of guidelines regarding the size, dimensions, and pixels of the poster or the video. It is very important to have the most creative ad for your business which can not be found anywhere else on Facebook. You can try adding multiple products in one ad to let people know about your business and get more engagement.

Over the last 5 years running Facebook ads, I’ve collected a list of 100+ proven Facebook ad hooks.

Some of them have scaled to over $600k/mo in ad spend.
And they are yours today!

Like, Retweet, and comment “hooks,” and I’ll DM it to you(must follow) pic.twitter.com/pFPtM2k3yK

— Andy – Facebook Ads (@andyaustinads) June 10, 2024

Video story ads are placed between organic Stories and allow users to interact by tapping to continue watching. These ads can be in both image and video formats, with specifications regarding duration and formatting to optimize visibility.

Here is a list of Facebook ads and specs offered with the updated specifications:

1. Facebook Feed Ads

Most of the people who spend their time watching Facebook spend most of their time scrolling through the page. During the scrolling time, they encounter a variety of images or videos that are advertising a business. Now, according to their interest, they tend to click on the URLs to know more about the brand. This type of advertising leads to long-term user engagement and can also give you a customer as well. However, on Facebook, there are two types of ads that can come along on the feed.

Facebook Ad Image Size

Advertisements in an image form will consist of a poster form where you have mentioned all the details about your business. You can also insert images and make it interactive so that people can love it. The image should capture the heart of the users so that they feel compelled to click on it. You can hire a graphic designer to create an image ad for you. The images could also consist of content referring to the highlights of your business.

Specifications

Resolution required – 1080 X 1080 pixels

File type – JPG, JPEG, PNG

File size – Maximum of 30 Mb

Width X height – 600 X 600 pixels

Heading character limit – 25 characters

Text character limit – 125 characters

Link description limit – 30 characters

Facebook Video Ad Format

Anyone can watch Facebook videos on a mobile phone. While scrolling, people come across a variety of video ads on Facebook. Video ads are the most interactive way to convey your message and compel the user to watch the full video and gain more details. Through video, you can narrate your story and your product’s story. A graphic designer can help you with the ad. People tend to connect with the emotional aspect of the business stories. Below, you can find video ad specs.

Specifications

Resolution required – 1080 X 1080 pixels

File type – MP4, MOV, and GIF

File size – Maximum of 4 GB

Width X height – 120 X 120 pixels

Video length range – 1 second – 240 minutes

Video ratio – 4:5 (mobile), 1:1(desktop)

2. Facebook Carousel Ads

Carousels have become one of the most famous types of advertisement and entertainment videos. Any type of video that consists of multiple videos and images is considered a carousel ad. These ads have a lot of efficacy because they can let the customer know almost everything that your business has to offer. Across Facebook, you will come across different ads that can be considered carousels, such as Facebook reels. Remember that you should not over-stuff your video with too many products and videos, as it might lead to a loss of interest in the audience. Details for Facebook carousel ad specs are as follows:

Specifications

Number of slides – 3-10 images or videos

Resolution required – 1080 X 1080 pixels

Image file type – JPG, JPEG, PNG

Video file type – MP4, MOV, and GIF

File size – Maximum of 4 GB

Width X height – 120 X 120 pixels (image) 600 X 600 (video)

Video length range – 1 second – 240 minutes

Video ratio – 1:1

3. Facebook Right Column Ads

Facebook users have already gotten the niche for the different ad formats that work on the application. There is an ad type which is specific for the desktops only. These advertisements are displayed on the right-hand side of Facebook pages. They do not get much user engagement but are user-specific. If your business is for people who spend most of their time on a desktop, then this type of ad is perfect for you. Facebook recommends ads according to customer’s requirements. The best sizes for a Facebook ad on the desktop are:

Specifications

Resolution required – 1080 X 1080 pixels

Image file type – JPG, JPEG, PNG

Video file type – MP4, MOV, and GIF

File size – Maximum of 4 GB (video) 30 MB (image

Width X height – 254 X 133 pixels

Video length range – 1 second – 240 minutes

Ratio – 1:1

4. Facebook In-Stream Video Ads

In-stream video ads appear on mobile applications for those who are already watching Facebook videos. These ads also appear within Facebook live streams. They are very similar to carousels, where you can put multiple images and videos in one ad. Facebook in-stream video ads allow the viewers to skip the video after watching for a while but still give an opportunity to let them know about the products. The image or video should not be more than 10. Here are a few Facebook ad specs:

Specifications

Resolution required – 1080 X 1080 pixels

File type – MP4, MOV, and GIF

File size – Maximum of 4 GB

Width X height – 120 X 120 pixels

Video length range – 1 second – 240 minutes

Video ratio – 1:1 or 16:9

5. Facebook Marketplace Ads

Facebook marketplace is a place where people can post their available products and their business details. These days, people remain active in the marketplace for better deals. You can run ads on the Facebook marketplace, which can give you a better reach. Users will also be able to notice the price you are offering and can order from you then and there. It is a great way for a customer to interact with the business and get the desired products. Below are the sizes for Facebook ads:

Specifications

Number of slides – 3-10 images or videos

Resolution required – 1080 X 1080 pixels

Image file type – JPG, JPEG, PNG

Video file type – MP4, MOV, and GIF

File size – Maximum of 4 GB (video), 30 MB (image)

Width X height – 120 X 120 pixels (image) 600 X 600 (video)

Video length range – 1 second – 240 minutes

Video ratio – 1:1

6. Facebook Instant Articles Ads

Instant articles are a type of content ad copy that is generally used by publishing houses or blogging websites. The article pops up on the feed of a user according to their preferred choices. This lets the user get hooked by the twists and turns. They can be delivered in either cover image or video form. You can make a carousel type of video as well. These types of instant articles are also sent through an automated form on Facebook mobile app and messenger. Facebook ad sizes for instant articles are as follows:

Specifications

Number of slides – 3-10 images or videos

Resolution required – 1080 X 1080 pixels

Image file type – JPG, JPEG, PNG

Video file type – MP4, MOV, and GIF

File size – Maximum of 4 GB (video), 30 MB (image)

Width X height – 120 X 120 pixels (image) 600 X 600 (video)

Video length range – 1 second – 240 minutes

Video ratio – 1:1 (image) 16:9 (video)

Heading character limit – 25 characters

Text character limit – 125 characters

Link description limit – 30 characters

7. Facebook Stories Ads

Stories have become the most important feature in the last few years. People spend most of their time on social media by watching them. If you want to strengthen your marketing game, then remember to post an interactive story on the ad. The data from the Facebook stories from the people gives an ample amount of ideas to an individual user preference for a product according to their searches. It is also helpful for Facebook single-image ads.

Specifications

Resolution required – 1080 X 1080 pixels

Image file type – JPG, JPEG, PNG

Video file type – MP4, MOV, and GIF

File size – Maximum of 4 GB (video), 30 MB (image)

Width – 500 pixels

Video length range – 1 second – 15 seconds

Video ratio – 9:16

8. Facebook Collection Ads

Have you ever noticed one e-commerce brand story consisting of various sub-stories of multiple products with their prices? Those are referred to as collection ads. They work best for e-commerce brands who want to showcase their products but with a twist. You can click on such images to get redirected to the website page. The cover image of the collection ad consists of more than two images of the products. 

Specifications

Resolution required – 1080 X 1080 pixels

File type – JPG, JPEG, PNG

File size – Maximum of 30 Mb

Width X height – 600 X 600 pixels

Facebook Ad Design and Optimization

Designing and optimizing your Facebook ads is crucial for achieving maximum results from your ad campaigns.

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Here are some tips and strategies to help you create effective and engaging ads:

Facebook Ad Design Tips

• Use High-Quality Visuals: Ensure your images and videos are high-quality and visually appealing. This helps to capture the viewer’s attention and convey your brand’s personality.
• Keep It Short and Engaging: Your ads should be concise and to the point. Use a clear call-to-action to guide viewers on what to do next.
• Use Captions and Text Overlays: Adding captions and text overlays can provide additional context and make your ads more accessible to a wider audience.
• Leverage Facebook’s Design Tools: Utilize Facebook’s built-in design tools to create professional-looking ads without the need for a graphic designer.

Facebook Ad Optimization Strategies

• Track Performance with Analytics: Use Facebook’s analytics tools to monitor your ad performance and identify areas for improvement.
• Test Different Creatives and Strategies: Experiment with different ad creatives, targeting options, and bidding strategies to find what works best for your brand.
• Optimize Ad Spend with Automated Bidding: Take advantage of Facebook’s automated bidding options to optimize your ad spend and achieve maximum ROI.
• Schedule Ads for Optimal Delivery: Use Facebook’s ad scheduling feature to ensure your ads are delivered at the most effective times for reaching your target audience.

By following these design and optimization tips, you can create compelling Facebook ads that drive engagement and deliver results for your business.

Personal Opinion✨

More than the size of the ads, I feel like that ads should not just aim for clicks but should effectively engage the audience and lead them to a well-optimized website. I think it highlights for the need for relatable and compelling content that speaks directly to the target audience. I recommend that you focus on one platform and manually set campaigns rather than rely on automated tools, especially if you’re a business with smaller budgets. So, as a personal tip, make sure you have the right goals and aims when planning to strategize Facebook ads.

Summary

Most of the people, when asked about the best marketing strategy, recommended Facebook and Instagram. The current generation spends most of their time on social media and tends to see the majority of the products. It is the new generation that is not scared to try new brands and their products. You just need to focus on the type of content or visual representation you post for an ad. The specific size details help social media maintain its compliance policy and aesthetics. Facebook is an amazing platform for connecting with your customers and getting to know them better. Use it wisely.

FAQs

1. Which Facebook ad type is the best?

According to the usage of Facebook, it is safe to say that feed ads and story ads are the best types of advertisements on social media. People spend most of their time either scrolling through the app or watching the stories. According to the particular user’s preference, if the ad pops up, they are much more likely to click on the ad to find out more about it. Now, it is a brand’s duty to enable Facebook-sponsored message ads for better engagement. You must also set up a bot on Facebook Messenger just in case someone enquires about your Facebook messages.

2. What are the 4 main Facebook ad formats?

Facebook has provided businesses with a tremendous amount of opportunities to advertise their brand and product. The four main Facebook ad formats that are encountered by almost every user are image ads, video ads, carousel ads, and collection ads. Most of the branding and storytelling can be done with the help of these types of advertisements in fewer words. Facebook and Instagram advertisements have become an integral part of the marketing strategy.