10 Aesthetic Color Palette For New Brand Design: Aesthetic Hex Codes

When you’re building a brand from scratch, it’s highly important to incorporate colors to give it a persona. It’s crucial to note that with the rise of social media, the majority of your audience will likely be a younger population. This new generation, influenced by woke culture, is highly attuned to trends, and anything less than trendy may mean they won’t even remember your brand name. To capture the undivided attention of young people, use color palettes that resonate with them. From designing social media posts to websites and trendy merchandise, you can apply these aesthetic color palettes to attract any group.

In this article, we will be covering:

• Understanding aesthetic hex codes: Here’s everything about aesthetic ex codes as we dive into it deeply. Not only do developers and computer geeks rely on them, but designers and brands use these color codes to bring their designs to life.
• Importance of color palettes: Why is a color palette essential for this generation? We’ll answer that here.
• How to use aesthetic palettes: We’ll explore how designers can effectively use these color palettes for their next big design, whether it’s product design or banner creation. These palettes can be applied across various platforms.
• 10 aesthetic color palettes with hex codes: I’ve included a top list of aesthetic color palettes with hex codes, making it easy for designers to access and use them.
• Personal tips and tricks: I’ll share some personal tips and tricks to help you elevate your next big design.

To be honest, I love aesthetic colors; I use them for digital planning, poster design, cute typography, and more. They’re harmonious and eye-pleasing, bringing life to any design and providing a stress-free feeling to viewers. In this article, I’ve covered everything from aesthetic hex codes to the importance of color palettes, giving you a comprehensive guide on how to make the most of these design ideas.

What Are Aesthetic Hex Codes

If you’re working for a new brand, you might have some ideas about what colors to use to represent your brand to the public. But whenever you say, “It should be a bright maroon,” the color the designer suggests might not be what you have in mind. Even if you send a screenshot of the maroon you envision, the designer may struggle to match it unless you provide a precise color hex code for that shade of maroon.

So, what is a hex code?

Hexadecimal codes, or hex codes, are a series of alphanumeric combinations used to identify a specific color in digital design processes. A hex code consists of six characters or numbers, beginning with a hashtag (#). When added to software applications, this code ensures consistent color usage across various mediums and digital screens. Did you know these codes start with #, followed by characters that can range from 0-9 and letters from A-F while easily specifying Red, Green, or Blue (RGB) color values?

For example, #FFFFFF is the hex code for white, and #000000 is the hex code for black. Interesting, right?

Now, coming to aesthetic hex codes: if someone loves bright red, bright pink, and bright blue, and they plan to use this color palette for a social media post, it might seem overwhelming since these bright colors don’t always go well together. But what if I told you they could? This is where aesthetic hues come into play. These color combinations use analogous hues derived from colors that typically wouldn’t work together, but when toned down or muted, they create an aesthetic, eye-pleasing look.

Some features of aesthetic hex codes:

✅ The shades are pastel, vintage, and minimalistic.

✅ They evoke specific moods or vibes.

✅ The combinations can be a mix of any color hues.

✅ They help create a unique visual identity.

Importance of Color Palettes

You know, colors are the one element that makes every design interesting for the brain to process. We tend to associate each color with specific emotions, which is how our brain decides if we like something or not. So, colors do play a very important role in a brand or a designer’s life, and color psychology is absolutely real.

As a professional brand or service, choosing the right color palette can be tricky. It’s easy to fall for overused color palettes, but the audience is already tired of seeing the same color combinations repeated by most brands. To ensure you select the right colors that feel cohesive, you can explore various color palettes. There are many timeless colors that can enhance the look, feel, and appeal of your brand design. Aesthetic color hues have a harmonious balance of contrast, saturation, and brightness, creating a sense of elegance and luxury. But remember, not every aesthetic color is a muted pastel; they can range from bold and vibrant tones to soft and simple hues, depending on the cohesive look you want for your brand.

Typically, a color palette is a combination of five colors that work well together, and if your design sticks to these five colors, it can create a visual balance that attracts the human eye and provides a premium feel for the audience.

You can divide these five colors into:

👉Primary color: The main color seen throughout the canvas pops out more to the eye.

👉A soft neutral color: A contrasting color to the primary color, used to provide a professional color balance.

👉A dark neutral color: A different shade of the neutral color that can be used to highlight standalone elements or sections.

👉Text color: Colors for fonts or text, which can range from pure black and white to grays or other colors of your choice.

👉Accent color: The final color in your aesthetic color palette, which is unique. It may contrast with the overall palette or complement it but doesn’t blend in, so viewers are immediately drawn to your design.

How to use Aesthetic Palettes for Designs

If you’re wondering where and how to incorporate aesthetic color palettes as a new brand, I think the possibilities are endless. You can curate these palettes in several ways to create a memorable, cohesive brand identity that emotionally resonates with your audience.

Brand Identity and Logo

Use a consistent aesthetic palette in core brand identity elements, such as your logo, brand guidelines, and fonts, for immediate recognition. For a sophisticated and corporate feel, your brand can choose a muted or monochromatic palette like Apple’s. For a soft, comfy, and approachable vibe, consider pastel color palettes, as seen with Victoria’s Secret.

Website Design

Apply an aesthetic color palette across your website to create balanced color combinations that enhance the user experience. From background visuals to button hues, a website uses, or typography, brands can make a page visitor feel calm, energetic, luxurious, or curious based on their choice of the color palette.

Social Media Graphics

As a brand, maintaining a consistent approach across media is essential. Use a cohesive color scheme across all platforms like Instagram, TikTok, Facebook, and LinkedIn to establish a recognizable style associated with your brand. Brands in luxury, lifestyle, and contemporary fashion industries can forge an emotional connection with loyal customers this way.

Marketing Collaterals

Incorporate consistent and aesthetic colors into all marketing materials, from newsletters and brochures to email templates. This builds trust and helps customers instantly recognize your brand, strengthening overall brand identity.

Product Design and Packaging

Use aesthetic color palettes for packaging or while designing new products. This can visually appeal to your target audience and align with your brand’s vibe and message. For example, Post-it has effectively used these aesthetic color palettes throughout its branding.

Events and Outdoor Spaces

Brands can incorporate their visual palette into physical locations or pop-up events. Whether it’s your primary office space or a public event, aim to use decor, signage, and promotional banners in consistent colors that enhance the overall brand experience.

10 Aesthetic color palette & hex codes

Here are the top 10 aesthetic color palettes, along with their hex codes, that can help you design something that appeals to a wide audience and attracts new customers.

1. Brown Aesthetic Palette

Graphic designs can use brown color palettes to create a sense of earthy tones, providing comfort while showcasing standards, high values, and groundedness. Often associated with fall vibes and with people loving the experience of espresso these days, this color balance can evoke comforting emotions in the audience’s mind.

Hex codes: #664B36 | #846247 | #B9A389 | #ADB6B1 | #AAA494

2. Pink Aesthetic Color Palette

Normally, when you think about aesthetic colors, light pink color often comes to mind. Brands that cater to femininity and love can use this palette, which is associated with romance, tenderness, cuteness, and relaxation. Like I mentioned, Victoria’s Secret uses this to attract their loyal customers. Whether used as an accent or main color, pink always manages to bring warmth and charm.

Hex Color Codes: #D84F74 | #EA79A3 | #EE8EA5 | #F7BAD3 | #F7DAE8

3. Lofi Aesthetic Purple Color Palette

When talking about pink, there’s always purple. When I was reading “The Happiness Project” by Gretchen Rubin, she mentioned an “adult secret” that having something purple around can boost happiness. This lofi color palette, often used with anime imagery, features muted tones that create a nostalgic, serene feeling, breathe life of peace and happiness.

Hex Color Codes: #674AB3 | #A348A6 | #9F63C4 | #9075D8 | #CEA2D7

4. Ocean Blue Color Palette

To give your audience the feeling of standing by the beach, with the breeze on their face and the never ending soothing sound of waves hitting the shore, designers can use this ocean color palette. It’s aesthetic and helps the viewer’s mind relax, bringing comfort with various shades of blue. It’s like visualizing while listening to Taylor Swift singing, “Don’t want no other shade of blue but you.”

Hex Color Codes: #18363E | #5F97AA | #2D5F6E | #3E88A5 | #93C4D1

5. Beige Aesthetic Color Palette

Magazines, fashion brands, and lifestyle websites have prominently used beige tones over the last few decades. The beige aesthetic color palette evokes vintage sophistication, modernity, and minimalism, while also screams luxury and independence. Graphic designers can use these tones even in packaging design to make products feel premium and rich.

Beige Hex Color Codes: #AA9D94 | #BBADA1 | #D2C1B3 | #E7D7CB | #F7EDE2

6. Sunset Cloud Color Palette

Imagine looking at the sky during a sunset, with clouds gleaming in the golden hour’s yummy peach and orange hues. It feels like we love the idea of living in this world, and everything all at once feels right, right? You can use this dreamy cloud palette, as reminiscent of pastel, cotton-candy skies, in social media graphics or brand presentations to evoke happiness and calmness in viewers, helping them feel connected to your brand.

Hex Color Codes: #F08D7E | #EFA18A | #E2BAB1 | #DDA6B9 | #ACAEC5

7. Yellow Color Palette

You can see Yellow as the herald of joy and warmth. Our brains is wired in a way to link yellow to the summer sun, sunflowers, emojis, daffodils, and buttercups. This vibrant palette twinkles with sparkling energy and brightness and can be used to add a bold touch to your brand design. Whether applied in environmental graphic design or branding, this palette gives a sense of power, optimism, and playfulness.

Hex Color Codes: #C56A1D | #D18623 | #D3982F | #E8C539 | #F4D44E

8. Red Aesthetic Color Palette

Red symbolizes boldness, elegance, and a luxurious statement that instantly grabs attention. It naturally stimulates the eye, evoking confidence and sensuality. Brands associated with makeup, fashion, and lifestyle often use a red color palette to create a dramatic and upscale impression. Whether in branding, package design, or interior decor, red sends out a powerful, sensual message that’s hard to resist.

Hex Color Codes: #271918 | #762708 | #A47063 | #C49D7E | #F0E6E5

9. Black Color Palette

Black is synonymous with classy, luxurious minimalism. Leading fashion brands use black to appeal to a wide range of customers, giving a sophisticated and premium feel. The black aesthetic palette combines shades of black and grey for a strong, elegant, and timeless look. It’s classy and elegant, and on top of that, it’s beautiful.

Black Hex Color Codes: #0F0E11 | #23252D | #2B2D35 | #3A3C44 | #46484F

10. Plant Green Color Palette

Green is tied to life, energy, and nature. It reminds us of our childhood with memories of trees, grass, and leaves. This green palette is ideal for interior designs and branding while offering a balanced, cozy vibe. Whether featured in a brand logo or an outdoor advertisement, it always feels nice and refreshing to see some fifty shades of green.

Hex Color Codes: #3E2008 | #E6C4AB | #2C390D | #9DB289 | #EEEFF1

Personal Opinion and Tips✨

In graphic design, the right color palette is crucial. It can completely transform a project and make it visually appealing. I always spend extra time choosing the right colors because I truly believe that color palettes can change the mood of a space or design. A well-chosen palette for a design project can make everything feel more cohesive and inviting. But, remember to choose color palettes wisely, as some combinations express great feelings but can be hard for people with visual impairments to distinguish.

If you’re finding it difficult to choose a color palette for your brand, connect with Graphically’s unlimited graphic design services. Our professional designers are experts in color theory and color psychology. We will help you create unique color palettes that visually represent your brand values and make you stand out from the rest of your competitors. Connect with Graphically today and let your colors speak for your brand.

Conclusion

Colors play an amazing role in graphic design. If a designer knows proper color psychology and how to make use of certain colors, the design will enhance the brand’s overall approach to the audience. Having a consistent color palette makes everything look more put together. So, making sure you choose colors that resonate with you can make your brand feel more confident and well-established. I think it’s important to choose colors that you genuinely love rather than just following what’s popular.

By thoughtfully choosing and applying aesthetic color palettes, brands can create a consistent, emotional connection with their customers and clients. Brands can offer an elevated sensory experience to their audience if they finalize the right color palette. You can also customize color palettes when connected with the right graphic designers. Make sure to connect with Graphically today to explore more aesthetic color palettes.

FAQs

1. Which is the most aesthetic color?